What is Online Marketing?
Online Marketing allows you to promote your products and services online at a
lower cost than traditional advertising such as yellow pages. It helps you grow
your business by providing qualified leads from potential customers who
are looking for your products and services.
Why Do You Need Online Marketing?
- Most customers go to the Internet first to find what they need before they call
or visit a store. Out of all local business searches, 86% follow up their
search with a phone call or a visit to the store. Of those, 61% end up making a
purchase.
- Effective use of Online Marketing can help your company show up on search
engines like Google®, Yahoo!® and MSN® when a potential customer is searching
for your products and services.
- Remember, a potential customer may not know your business name or Web site
address. Instead, they will type keywords into search engines to find the
products they want.
Online Marketing can help you stand out from your competition with specific
activities such as:
- Local Search Visibility
will get your business listed in the local online directories such as Google®
Maps and YellowPages.com™ where customers looking for products and services in
your area will be able to find you.
- Search Engine Optimization
(SEO) is a process of making enhancements to your Web site to influence its
rankings in search engines. It takes time and know-how. We can help.
- Search Engine Marketing (SEM)
sometimes called Pay Per Click advertising, works with a predefined budget to
target qualified leads to your business and actively monitor the results. This
can be a quick way to generate more leads with results in approximately 2 weeks.
The Internet has brought media to a global audience. The interactive nature of
Internet marketing, both in terms of providing instant response and eliciting
responses, is a unique quality of the medium. Internet marketing is sometimes
considered to have a broader scope because it not only refers to, such as, the
Internet, e-mail, and wireless media, but also it includes management of digital
customer data and electronic customer relationship management systems.
At Dealerwebb we know how hard it can be to stay up with your internet
marketing. Contact us today and tell us what we can build for you.