Digital Listing Management
At Dealerwebb, Digital Listing Management is a service offered by our SEO team members where new and existing local directory listings and citations (NAP) are researched, submitted, and updated with new relevant links and keywords. In today’s competitive search engine marketing world, directory listings and local directory citations are just as important to your website as keyword optimization is throughout your website content.
Along with directory submissions, our team also implement strategies to enhance local citations by adding NAP, which is the business’s “Name, Address, and Phone” to the local directory listings. Local citations indicate to Google, Yahoo, and Bing that a company is located in a specific location, or serves a local area. The reason NAPs are so important is because people searching for a specific service will typically use a search phrase like “service in Houston” rather than just typing “service”.
When our clients tell us they want to be more visible on search engines, our SEO experts take their wishes and turn them into results by using digital listing management strategies that are guaranteed to make an impact. Not only does our team submit directory listings, but we also search listings and advise exactly which listings you will need to boost your visibility and rank higher online. At Dealerwebb, our digital listing management, Dealerwebb takes your citations to a whole new level.
How We Build Digital Listings & Local Directory Citations
The single most important rule of local directory citation building is to build with consistent, matching content that focuses on keyword optimization and current data that will be relevant to search campaigns. Prior to Google’s algorithm updates, Google was not as complex as it is now. Something as small as having “ST” instead of “Street” is enough to ruin a local citation’s campaign goal if businesses don’t have the proper SEO research done prior to submitting new local citations.
There are many lists of directory citations that your website could benefit from. Some of the most powerful and reputable websites for NAP listings include yelp.com, bbb.org, angieslist.com, citysearch.com, and foursquare.com, to name a few. Other popular citation listings used for local directory listings include:
- Google Local Business
How to Get Local Citations to Work for Multiple Locations
When you have more than one location to campaign for, local citations get significantly more difficult. This is true due to the difficulty in making sure citations are implemented correctly and with unique data. Google could demote both locations if the data for both of the locations are not completely unique from each other.
The surest way to avoid being ignored by Google search engines when submitting citations for multiple places is by using the following steps as guidelines to follow:
Step 1. Create a location page on your website for each office (ex: businessname.com/houston and businessname.com/sanantonio)
Step 2. On each location page, ensure that you have a unique address and contact number. Even if both offices use the same toll free number, try using a tracking numbers so each phone number is unique.
Step 3. Add schema code to each NAP citation so Google can parse out the contact info that is relevant to your pages locations.
Step 4. Create a Google Places page for each of your locations using Name, Address, and Phone (NAP) info so you can begin collecting reviews for all your locations. All you need are five reviews for your map pack listings to be eligible to start showing the review stars.
Step 5. Add the rel=“publisher” code from Google Places to each of your location pages on your website so that the analytics for each location can be tracked and separated from each other.
Ready for your business locations to start being recognized by search engines? Get a free consultation from our management team today and start ranking higher on SERPs!Tell us about your project!