Posts by: Bianca Azevedo

The 2019 Google I/O Conference

Google I/O is a conference held annually by Google where they discuss their latest developer products, innovations, APIs, tools they may be working on, as well as other things of that same vein. The 2019 Google I/O Conference was held last week in Mountainview, CA, and we’re here to tell you some of the biggest takeaways from it, and what they may mean from a digital marketing perspective.

How the Facebook Pixel Can Revolutionize Your Marketing

You’ve dipped your toe in Facebook marketing and you’ve seen some success for your efforts, but you’re ready to take Facebook ads and marketing to the next level. If you haven’t added a Facebook Pixel to your website, let’s look at how this can revolutionize your company’s marketing strategy. We know what you’re thinking. Revolutionize is a strong word. Ca

4 Best Practices for Texting Customers

As we discussed in a previous post, text messaging is an exceptional way to communicate with customers. Because texts have such powerful advantages, all ­­businesses regardless of size should look into leveraging SMS marketing to stay in touch with customers. Every tool, however, must be used in the right way to be useful. SMS has its own best practices businesses must abide by. Here are 4

Why Texting is Exceptional for Communicating with Customers

The world of marketing is adapting to the way customers spend their time. In the past, TV commercials and radio spots were king and roadside billboards were a close second. That was because people were watching loads of TV and listening to hours of radio every day. They were looking out the window when on the road, so new, eye-catching billboards were quickly noticed. How are things changing today

How Tailoring Content Based on Language Settings Can Increase Conversions

If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people ordering goods through the Internet of Things is truly a global market and your conversions may just increase if you take language into consideration. For one, 75% of online users prefer to read and shop in

Website Design Best Practices to Increase Conversions

The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traffic makes sense, it’s not the only factor. You can’t overlook the importance of your website’s design. While SEO and social media do matter, according to a Stanford University study,

Conversions Vs. Traffic – You Can Have Both

How do traffic and conversions correlate? For those who are unfamiliar, traffic is the number of people coming to your site and conversions is the segment of traffic that performs an action you want them to take, like signing up for a mailing list, or scheduling an appointment. Is your website geared towards garnering more traffic in the hopes that it will lead to more conversions? Or are you lean

Improve the Forms on Your Website to Capture More Conversions

Congratulations! Your product, your content, and your streamlined, clutter-free site design has landed a customer on your contact form page. And then… poof! They go away! Before you can even get an e-mail address, they’ve jumped to another page. Before you go looking at your content, your copy, and your site to try and determine where you went wrong, you might want to take a look at y

Is Your Website Outdated?

Maintaining a web presence is imperative to maintaining a successful business. Today’s consumers are tech-savvy and their expectations for interacting with a modern website are increasing. How can you tell if your website is outdated? What can you do to bring your site up to date? Below you’ll find some things to look out for. Outdated Information If your site has a copyright that isn&

Using Incentives to Increase Showroom Visits

In today’s digital age, an online presence is a must for any business. Whether you are selling cars, carpet, or furniture, you know that most customers’ journeys start online. Yet, there is one big question - how do you get the person visiting your website to come in to visit your showroom? A savvy dealer uses incentive marketing to solve the problem. Here are some ideas to use incenti