Dealerwebb News

How Tailoring Content Based on Language Settings Can Increase Conversions

If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people orderi

Website Design Best Practices to Increase Conversions

The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traff

The Importance of Having Content Geared Towards Every Stage of the Funnel

Many marketers create content that is meant for only one part of the buyer’s journey while ignoring the rest of the experience. They might generate content intended to just generate awareness or

Conversions Vs. Traffic – You Can Have Both

How do traffic and conversions correlate? For those who are unfamiliar, traffic is the number of people coming to your site and conversions is the segment of traffic that performs an action you want t

Improve the Forms on Your Website to Capture More Conversions

Congratulations! Your product, your content, and your streamlined, clutter-free site design has landed a customer on your contact form page. And then… poof! They go away! Before you can even ge

Dealerwebb Will Be at Digital Dealer, Teaching Dealers How to Maximize Conversions

If you work in the automotive industry, you’ve heard of Digital Dealer. But for those that don’t know, Digital Dealer is a convention where all of the top automotive dealerships go to find

Is Your Website Outdated?

Maintaining a web presence is imperative to maintaining a successful business. Today’s consumers are tech-savvy and their expectations for interacting with a modern website are increasing. How c

Using Incentives to Increase Showroom Visits

In today’s digital age, an online presence is a must for any business. Whether you are selling cars, carpet, or furniture, you know that most customers’ journeys start online. Yet, there i

4 Ways to Ask for Reviews

When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account

Are You Making This Facebook Ads Mistake?

Facebook ads have a great advantage over other PPC platforms. Facebook is able to target an extremely precise audience. If your ad is a quality ad, you can get a pretty good conversion rate. However,

Google Is Shutting Down G+ - What Does This Mean For You?

Not too long ago, the three biggest social media competitors were Facebook, Twitter, and Google+. Now there will be only two. Google has announced that it is shutting down G+ over the next ten months.

Why NAP Listings Need To Be Consistent

If you needed to tell someone how to identify your business, a logical place to start would be your business’s name, address, and phone number. That reveals who your business is, where it can be

4 Types of Negative Reviews and What To Do About Them

Are negative reviews as bad as they seem? They can be if they’re not addressed correctly. There is a saying that there is no failure, only feedback. If you approach negative reviews with this pe

What to Know About Google’s Recent Update

Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and o

Ways to Develop Your Automotive Website

Like any business website, an automotive dealership website is a complex beast. Where do you start to develop and optimize one? The answer first starts with careful planning and a strategy for what yo

Search Engine Marketing (SEM): What is It?

Search Engine Marketing (SEM) is more than just SEO. Search engines have other marketing methods that businesses can use to expand brand awareness and drive conversions. Let’s take a look at the

The Benefits of Dealerwebb SEO Services

In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you nee

How to Properly Execute an Email Campaign

Email marketing has an incredible ROI if you do it right. When people opt-in to a mailing list to receive marketing information, this shows that they’re interested in forming a connection with y

The Benefits to Building a Small Business Website

Does a new business need a website? This may seem like a silly question, but it does have some logic behind it. Building a great website requires time, effort, and money that a new business might not

Techniques for Better Reputation Management

Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating

The Importance of Developing Your Fixed Ops Department

The profit centers in a dealership can be divided into variable operations and fixed operations. Variable operations usually refer to car sales, which have a lot of volatile variables. Fixed operation

Does Your Dealership Need Facebook Advertising?

Dealerships have a lot of marketing channels they have to watch. The costs can definitely add up. So adding another one to the pile might give you pause if you’re already running a lot of tradit

Is Your Dealership Mobile-Ready?

Customers don’t buy cars online, but you might be surprised how many of them do online research before they step into a dealership. A recent estimate puts the number at 86%. Many of them are doi

Integrating Email Marketing into Your Digital Marketing Strategy

Email marketing can seem scary to a lot of dealers. No business wants to be tagged as a spammer and there are laws about how email marketing has to be done (e.g. CAN-SPAM) as well as privacy rules. Ne

Understanding Your Bounce Rate and How to Improve It

Bounce rate is a term that is used when analyzing Internet traffic to websites. Usually expressed as a percentage, it is a measurement of how many visitors leave your site after viewing only the landi

Why the Dealership Beats a Mechanic for Service

People who say that you should never take your car to the dealership because it’s more expensive need to understand just what they’re paying for with that extra cash! There are a lot of ad

Understanding the Digital Car Buyer’s Journey

88% of prospective car buyers use the internet to research an automotive purchase before even setting foot in a dealership, and with the wealth of automotive information out there, they can find every

What are Backlinks and Why Do You Want Them?

One of the most important things you can do to create a boost in your website’s rankings is to create a good backlink profile. Backlinks are one of the strongest SEO signals that search engines

Things to Watch Out for When Building Your Site's SEO

Search engines have to chew through a lot of information and weigh many things to create their indexes and responses to queries. Google is said to measure at least 200 different signals on a webpage t

Building Your Online Reputation

Most car shoppers are three times more likely to buy when a dealership has positive online reviews, and one study suggests that 24% of shoppers consider review sites to be the most helpful factor when

The Importance of Content Creation for Your Site's SEO

A long time ago, when businesses were first starting to build web pages, they were used a lot like billboards. A few static pages with basic information was enough, or so they thought. Now it has gone

Best Social Media Practices for Car Dealerships

Most car dealerships run on a B2C basis, which means that they have to go to where the customers are. That means you need a strong online presence. According to a study posted on Digital Journal, two-

Google Algorithm Updates: What Are They?

If you depend on Google for advertising or to show your site in a search, then you are at the mercy of their algorithm updates. An algorithm, for those unfamiliar, is like a recipe. When you search fo

What Makes a Good Landing Page?

If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landi

What to Know About Google's Mobile-First Index

Google is starting to roll out its mobile-first index, but what exactly does that mean and how will it affect your business? Here’s what you need to know and what you need to do to prepare for t

Bad Google Ads and How to Avoid Them

Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very diffic

Get Your Cars Sold With Limelight

Every business has that one item that just won’t sell. And every business goes through the same tactics of trying to draw attention to it, ultimately, to get it to sell. But you don’t have

Conversions, Part Four: How to Optimize the Conversion Process

If you’ve followed the advice in our earlier pieces, hopefully you’ll have started to get a stream of conversions. Once the pump is primed with these first visitors, the next step is to op

Google's Ad Changes and What They Mean for Your Business

Google published several changes to the way that Google Ads Settings work late last month. The company states that its goal has been to provide tools for greater transparency and control over your dat

Conversions, Part Three: How Do We Measure Them?

Now that we have a handle on what conversions are and why they are important to your business, how do we measure them? Analytics packages like Google Analytics and Facebook Insights collect a wealth o

Conversions, Part Two: The Importance of Tracking Conversions

In our previous blog post, "What Are Conversions?", we talked about the different types of conversions that you can measure on your website. In this post, part 2 in the series, we'll take a closer loo

Conversions, Part One: What Are Conversions?

We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role

Landing Page Elements that Lead to Conversions

A landing page is the initial webpage your visitors end up on whenever they click on a link to your website. There is no standard way of creating an effective landing page, but there are many elements

Google’s Mobile First Index: What You Need to Know

Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-firs

Benefits of an SEM Strategy for A Small Business

When small business owners hear about SEM, the first questions on their mind are, “What is it, and how will it help me?” SEM stands for search engine marketing. This form of marketing will

What a Blog Can Do For Your Dealership

So you’ve been working hard to establish your dealership’s online presence. You’ve followed all the guides to a T. You maybe even hired a few SEO specialists to help boost you in Goo

How to Boost Your Dealership's Social Media Presence

In 2017, automotive marketing options for your dealership seem almost limitless. In the past, you’d probably market your company through newspaper and phonebook space but today, marketing your b

How Can Pattern Interrupt Increase Conversions?

In order to effectively function on a daily basis, we unconsciously create mental patterns and habits that in time allow us to perform tasks without having to actively think about what we’re doi

Why Should You Utilize Page View to Increase Conversions?

Are you more likely to take a recommendation from a friend who knows you fairly well, or a random stranger on the street? Odds are, you’re going to take your friend’s recommendation. Why?

The Top 4 Marketing Mistakes Your Website is Making

Let’s be honest. Today, digital marketing almost seems mandatory when it comes to owning a business. Think about it—whenever you, personally, want to spend a huge chunk of cash on a shiny

Dealerwebb Services Joins Rapidly Expanding Partner Program from CDK Global

09/12/17 – Dealerwebb Services announced today that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Dealerwebb is no

Why Should You Utilize Referral Sources to Increase Conversions?

Why you would want to personalize the incentives or offers on your website by referral source specifically? What advantages could you derive from doing so? For one, referral source is a great indicato

Smart List: Convert Visitors at All Stages of the Marketing Funnel

How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online,

Are You Using Call-to-Action Buttons Effectively to Increase Conversions?

A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small busine

Personalizing Offers = Converting More Visitors

In this day and age, consumers are demanding a more personalized online experience. Studies have shown that 75% of consumers are more likely to convert when they receive personalized messages and offe

Tool Tips: Start Increasing Your Conversions

Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Vi

Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success

Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In f

Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?

42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a

Less Bounce, More Conversions: How Scroll Detection Can Help You

Impressions, click-through rates, conversions, etc. are all undoubtedly important. However, you also need to ensure that people are actually reading and engaging with the content on your site. One of

How Too Many Options Can Lead to Fewer Conversions

How many times have you been in a store or a restaurant and were presented with so many options that you simply froze, unable to make a decision? This phenomenon is called “decision paralysis&rd

What is Decision Fatigue and How it Can Help Your Conversions

You’ve invested in traffic to your website, but very few of those clicks are actually leading to conversions. In a study conducted earlier this year, it was revealed that in 92% of initial traff

Why Automotive Dealerships are Seeing Value in SEO Marketing

There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as

Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them

Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Deal

How Instagram Can Boost Your Digital Marketing Strategy

Since Instagram's debut in 2010, it has made great strides in the world of social media. Today it is one of the leading global social networks, boasting over 500 million active members. Instagram is a

The Law of Prägnanz and Digital Marketing

The Law of Prägnanz, also known as the law of simplicity, is the theory that “People will perceive and interpret ambiguous or complex images as the simplest form(s) possible.” This la

Engage Mobile Users with Google’s Accelerated Mobile Pages

More people use mobile searches than ever before. Reaching these potential customers should be one of the primary goals of any online business. The question is, have you done what is required to make

3 Ways to Improve Your Pay-Per-Click (PPC) Campaign

As we are all accustomed to, the fastest and easiest way to find anything these days is to search for it online; most noticeably, to "Google It". Whether you have a leaky faucet, need your lawn mowed,

Increasing Website Conversion Rates

The main goal of any type of marketing is to bring traffic to a website and build your brand. However, once you start receiving large amounts of traffic to your site, there are other steps which you c

Types of Internet Marketing For Small Businesses

Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to b

Benefits of Internet Marketing for Small Businesses

Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in o

SEO/SEM Services - Why You Need a Professional

Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pa

Make Your Website Mobile-Friendly by April 21 with Dealerwebb

Google recently announced two key changes to its search algorithms that will impact the way you search for sites on your mobile device. The first change, which has already taken effect, enables mobile

Come Visit Dealerwebb at This Year’s NAA MediaXchange Conference!

Dealerwebb is proud to be a sponsor of the Newspaper Association of America (NAA) mediaXchange 2015 conference. The NAA mediaXchange, which is the largest annual gathering of industry executives in No

Dealerwebb Takes Dealer Website Banners to a Higher Level

We all know that the purpose of web banners is to notify online users about your business, or to inform them about your products and services generally. The trick is getting users to see your banners.