Dealerwebb News

Conversions, Part Two: The Importance of Tracking Conversions

In our previous blog post, "What Are Conversions?", we talked about the different types of conversions that you can measure on your website. In this post, part 2 in the series, we'll take a closer look at the importance of tracking conversions and how that can be used to determine the health of your online marketing. Quick refresher on conversions Basically, a conversion is every instance where a

Conversions, Part One: What Are Conversions?

We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role in your digital marketing strategy. When you work with a digital marketing agency, chances are that they have helped you set up a website. During the building process, you may have heard phrases like,

Landing Page Elements that Lead to Conversions

A landing page is the initial webpage your visitors end up on whenever they click on a link to your website. There is no standard way of creating an effective landing page, but there are many elements that you can make use of in order to get conversions, and win over customers for life. Headline The headline is the text you have at the top of your website introducing visitors to your product. The

Google’s Mobile First Index: What You Need to Know

Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-first index? Google ranks and rates your website based on searches and quality of content on your site. The index is a ranking of websites. With mobile-first index, Google will look at your mobile conten