Dealerwebb News
How to Find Your Target Audience
Identifying your target audience is the key to effectively marketing your dealership and maximizing your results. Your message needs to properly connect to your potential customer and not just get the
Review Sites Every Car Dealership Should Be Monitoring
An overwhelming percentage of vehicle buyers turn to the internet to do research before ever stepping foot in a dealership showroom. So, if you haven’t been giving your online reviews too much a
Small ways to start optimizing your website
Search Engine Optimization (SEO) is absolutely necessary if you want your website to be easily found on search engines, but it is an incredibly complex digital marketing tactic to deploy. While you ne
3 Ways to Know Your Website is Loading Slowly
Everyone knows that a slow loading website can cost you a significant amount of business and ultimately affect your bottom line. Website visitors tend to care more about website speeds than just about
Email Marketing Tips for The Holidays
While email marketing is a great driver of sales year-round, studies have shown that 24% of sales during the holiday season can be directly attributed to an email marketing campaign. So, what are you
How Do PPC & SEO Work Together
While people often talk about how SEM (Search Engine Marketing, often referred to as PPC or Pay-Per-Click) and how SEO (Search Engine Optimization) can each benefit your dealership individually, very
Choose the Right Social Media Network for Your Dealership
Most people have heard of the benefits of leveraging social media in their digital marketing efforts. However, few people realize that you don’t have to utilize all of the different social media
Should I Host My Video on YouTube for SEO?
As you may very well know, the longer someone spends on your page reading and/or engaging with your content, the better your page will likely rank for the keyword(s) found on that page. It is largely
Google My Business Optimization Tips For Dealerships
The all-important Google My Business (GMB) listing. The quality and accuracy of your GMB listing is instrumental not just for you to rank in the map pack, but also so consumers can get relevant inform
What Changes is Facebook Making in 2019?
Facebook is constantly innovating and changing its platform to better address the wants and needs of the end-users. For example, on August 19th Facebook started to make changes to their mobile ad form
Top SEO Mistakes That Can Hurt Your Rankings
For inexperienced SEO novices, making mistakes when implementing an SEO campaign is normal. But unfortunately, Google won’t be more lenient with your web rankings just because of your lack of SE
How Instagram Hiding Like Counts Could Affect Your Strategy
Everyone is familiar with the video- and photo-sharing social network, Instagram; the app that allows you to upload your pictures and videos, add filters to them, and share them with all of your follo
What Does The “Not Secure” Warning in Chrome Really Mean?
We’ve all run across this situation: we’re browsing on Google and see a site that looks interesting, so we click on the link. But the page doesn’t load. Instead, you’re hit wit
The Choice Between Search Ads or Social Ads
With so many digital marketing options out there, which one should you choose? We often hear clients debating whether to choose between search ads or social ads. While each one presents their own adva
Social Media Tips for Your Dealership
Nowadays, it’s fairly common knowledge that the majority of car shoppers do online research prior to purchasing a new vehicle. You know the importance of having a mobile-friendly site, and being
Handling Dealership Reviews in A Smart Way
Your dealership could have the perfect website, a great PPC campaign, and plenty of content and still fail because of one thing. Bad reputation management. If you start getting bad reviews and don't d
Good Images Sell Used Cars
People are visual. They would not buy a product from a website without seeing what it looks like, so why would they want to make the effort to drive down to your dealership to see your vehicles in per
What is a Facebook Lookalike Audience?
If you’ve been running your own Facebook ads and/or have been researching targeting options on Facebook, you may have come across the term “lookalike audience.” But what is a lookali
Upcoming Changes To Google Ads
Once a year we get the chance to watch the Google Marketing Live event, where Google releases a number of announcements in regard to Google Ads. This year’s Google Marketing Live was held last w
The 2019 Google I/O Conference
Google I/O is a conference held annually by Google where they discuss their latest developer products, innovations, APIs, tools they may be working on, as well as other things of that same vein. The 2
How the Facebook Pixel Can Revolutionize Your Marketing
You’ve dipped your toe in Facebook marketing and you’ve seen some success for your efforts, but you’re ready to take Facebook ads and marketing to the next level. If you haven’
4 Best Practices for Texting Customers
As we discussed in a previous post, text messaging is an exceptional way to communicate with customers. Because texts have such powerful advantages, all businesses regardless of size should
Why Texting is Exceptional for Communicating with Customers
The world of marketing is adapting to the way customers spend their time. In the past, TV commercials and radio spots were king and roadside billboards were a close second. That was because people wer
How Tailoring Content Based on Language Settings Can Increase Conversions
If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people orderi
Website Design Best Practices to Increase Conversions
The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traff
The Importance of Having Content Geared Towards Every Stage of the Funnel
Many marketers create content that is meant for only one part of the buyer’s journey while ignoring the rest of the experience. They might generate content intended to just generate awareness or
Conversions Vs. Traffic – You Can Have Both
How do traffic and conversions correlate? For those who are unfamiliar, traffic is the number of people coming to your site and conversions is the segment of traffic that performs an action you want t
Improve the Forms on Your Website to Capture More Conversions
Congratulations! Your product, your content, and your streamlined, clutter-free site design has landed a customer on your contact form page. And then… poof! They go away! Before you can even ge
Dealerwebb Will Be at Digital Dealer, Teaching Dealers How to Maximize Conversions
If you work in the automotive industry, you’ve heard of Digital Dealer. But for those that don’t know, Digital Dealer is a convention where all of the top automotive dealerships go to find
Is Your Website Outdated?
Maintaining a web presence is imperative to maintaining a successful business. Today’s consumers are tech-savvy and their expectations for interacting with a modern website are increasing. How c
Using Incentives to Increase Showroom Visits
In today’s digital age, an online presence is a must for any business. Whether you are selling cars, carpet, or furniture, you know that most customers’ journeys start online. Yet, there i
4 Ways to Ask for Reviews
When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account
Are You Making This Facebook Ads Mistake?
Facebook ads have a great advantage over other PPC platforms. Facebook is able to target an extremely precise audience. If your ad is a quality ad, you can get a pretty good conversion rate. However,
Google Is Shutting Down G+ - What Does This Mean For You?
Not too long ago, the three biggest social media competitors were Facebook, Twitter, and Google+. Now there will be only two. Google has announced that it is shutting down G+ over the next ten months.
Why NAP Listings Need To Be Consistent
If you needed to tell someone how to identify your business, a logical place to start would be your business’s name, address, and phone number. That reveals who your business is, where it can be
4 Types of Negative Reviews and What To Do About Them
Are negative reviews as bad as they seem? They can be if they’re not addressed correctly. There is a saying that there is no failure, only feedback. If you approach negative reviews with this pe
What to Know About Google’s Recent Update
Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and o
Ways to Develop Your Automotive Website
Like any business website, an automotive dealership website is a complex beast. Where do you start to develop and optimize one? The answer first starts with careful planning and a strategy for what yo
Search Engine Marketing (SEM): What is It?
Search Engine Marketing (SEM) is more than just SEO. Search engines have other marketing methods that businesses can use to expand brand awareness and drive conversions. Let’s take a look at the
The Benefits of Dealerwebb SEO Services
In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you nee
How to Properly Execute an Email Campaign
Email marketing has an incredible ROI if you do it right. When people opt-in to a mailing list to receive marketing information, this shows that they’re interested in forming a connection with y
The Benefits to Building a Small Business Website
Does a new business need a website? This may seem like a silly question, but it does have some logic behind it. Building a great website requires time, effort, and money that a new business might not
Techniques for Better Reputation Management
Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating
The Importance of Developing Your Fixed Ops Department
The profit centers in a dealership can be divided into variable operations and fixed operations. Variable operations usually refer to car sales, which have a lot of volatile variables. Fixed operation
Does Your Dealership Need Facebook Advertising?
Dealerships have a lot of marketing channels they have to watch. The costs can definitely add up. So adding another one to the pile might give you pause if you’re already running a lot of tradit
Is Your Dealership Mobile-Ready?
Customers don’t buy cars online, but you might be surprised how many of them do online research before they step into a dealership. A recent estimate puts the number at 86%. Many of them are doi
Integrating Email Marketing into Your Digital Marketing Strategy
Email marketing can seem scary to a lot of dealers. No business wants to be tagged as a spammer and there are laws about how email marketing has to be done (e.g. CAN-SPAM) as well as privacy rules. Ne
Understanding Your Bounce Rate and How to Improve It
Bounce rate is a term that is used when analyzing Internet traffic to websites. Usually expressed as a percentage, it is a measurement of how many visitors leave your site after viewing only the landi
Why the Dealership Beats a Mechanic for Service
People who say that you should never take your car to the dealership because it’s more expensive need to understand just what they’re paying for with that extra cash! There are a lot of ad
Understanding the Digital Car Buyer’s Journey
88% of prospective car buyers use the internet to research an automotive purchase before even setting foot in a dealership, and with the wealth of automotive information out there, they can find every
What are Backlinks and Why Do You Want Them?
One of the most important things you can do to create a boost in your website’s rankings is to create a good backlink profile. Backlinks are one of the strongest SEO signals that search engines
Things to Watch Out for When Building Your Site's SEO
Search engines have to chew through a lot of information and weigh many things to create their indexes and responses to queries. Google is said to measure at least 200 different signals on a webpage t
Building Your Online Reputation
Most car shoppers are three times more likely to buy when a dealership has positive online reviews, and one study suggests that 24% of shoppers consider review sites to be the most helpful factor when
The Importance of Content Creation for Your Site's SEO
A long time ago, when businesses were first starting to build web pages, they were used a lot like billboards. A few static pages with basic information was enough, or so they thought. Now it has gone
Best Social Media Practices for Car Dealerships
Most car dealerships run on a B2C basis, which means that they have to go to where the customers are. That means you need a strong online presence. According to a study posted on Digital Journal, two-
Google Algorithm Updates: What Are They?
If you depend on Google for advertising or to show your site in a search, then you are at the mercy of their algorithm updates. An algorithm, for those unfamiliar, is like a recipe. When you search fo
What Makes a Good Landing Page?
If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landi
What to Know About Google's Mobile-First Index
Google is starting to roll out its mobile-first index, but what exactly does that mean and how will it affect your business? Here’s what you need to know and what you need to do to prepare for t
Bad Google Ads and How to Avoid Them
Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very diffic
Get Your Cars Sold With Limelight
Every business has that one item that just won’t sell. And every business goes through the same tactics of trying to draw attention to it, ultimately, to get it to sell. But you don’t have
Conversions, Part Four: How to Optimize the Conversion Process
If you’ve followed the advice in our earlier pieces, hopefully you’ll have started to get a stream of conversions. Once the pump is primed with these first visitors, the next step is to op
Google's Ad Changes and What They Mean for Your Business
Google published several changes to the way that Google Ads Settings work late last month. The company states that its goal has been to provide tools for greater transparency and control over your dat
Conversions, Part Three: How Do We Measure Them?
Now that we have a handle on what conversions are and why they are important to your business, how do we measure them? Analytics packages like Google Analytics and Facebook Insights collect a wealth o
Conversions, Part Two: The Importance of Tracking Conversions
In our previous blog post, "What Are Conversions?", we talked about the different types of conversions that you can measure on your website. In this post, part 2 in the series, we'll take a closer loo
Conversions, Part One: What Are Conversions?
We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role
Landing Page Elements that Lead to Conversions
A landing page is the initial webpage your visitors end up on whenever they click on a link to your website. There is no standard way of creating an effective landing page, but there are many elements
Google’s Mobile First Index: What You Need to Know
Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-firs
Benefits of an SEM Strategy for A Small Business
When small business owners hear about SEM, the first questions on their mind are, “What is it, and how will it help me?” SEM stands for search engine marketing. This form of marketing will
What a Blog Can Do For Your Dealership
So you’ve been working hard to establish your dealership’s online presence. You’ve followed all the guides to a T. You maybe even hired a few SEO specialists to help boost you in Goo
How to Boost Your Dealership's Social Media Presence
In 2017, automotive marketing options for your dealership seem almost limitless. In the past, you’d probably market your company through newspaper and phonebook space but today, marketing your b
How Can Pattern Interrupt Increase Conversions?
In order to effectively function on a daily basis, we unconsciously create mental patterns and habits that in time allow us to perform tasks without having to actively think about what we’re doi
Why Should You Utilize Page View to Increase Conversions?
Are you more likely to take a recommendation from a friend who knows you fairly well, or a random stranger on the street? Odds are, you’re going to take your friend’s recommendation. Why?
The Top 4 Marketing Mistakes Your Website is Making
Let’s be honest. Today, digital marketing almost seems mandatory when it comes to owning a business. Think about it—whenever you, personally, want to spend a huge chunk of cash on a shiny
Dealerwebb Services Joins Rapidly Expanding Partner Program from CDK Global
09/12/17 – Dealerwebb Services announced today that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Dealerwebb is no
Why Should You Utilize Referral Sources to Increase Conversions?
Why you would want to personalize the incentives or offers on your website by referral source specifically? What advantages could you derive from doing so? For one, referral source is a great indicato
Smart List: Convert Visitors at All Stages of the Marketing Funnel
How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online,
Are You Using Call-to-Action Buttons Effectively to Increase Conversions?
A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small busine
Personalizing Offers = Converting More Visitors
In this day and age, consumers are demanding a more personalized online experience. Studies have shown that 75% of consumers are more likely to convert when they receive personalized messages and offe
Tool Tips: Start Increasing Your Conversions
Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Vi
Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success
Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In f
Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?
42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a
Less Bounce, More Conversions: How Scroll Detection Can Help You
Impressions, click-through rates, conversions, etc. are all undoubtedly important. However, you also need to ensure that people are actually reading and engaging with the content on your site. One of
How Too Many Options Can Lead to Fewer Conversions
How many times have you been in a store or a restaurant and were presented with so many options that you simply froze, unable to make a decision? This phenomenon is called “decision paralysis&rd
What is Decision Fatigue and How it Can Help Your Conversions
You’ve invested in traffic to your website, but very few of those clicks are actually leading to conversions. In a study conducted earlier this year, it was revealed that in 92% of initial traff
Why Automotive Dealerships are Seeing Value in SEO Marketing
There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as
Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them
Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Deal
How Instagram Can Boost Your Digital Marketing Strategy
Since Instagram's debut in 2010, it has made great strides in the world of social media. Today it is one of the leading global social networks, boasting over 500 million active members. Instagram is a
The Law of Prägnanz and Digital Marketing
The Law of Prägnanz, also known as the law of simplicity, is the theory that “People will perceive and interpret ambiguous or complex images as the simplest form(s) possible.” This la
Engage Mobile Users with Google’s Accelerated Mobile Pages
More people use mobile searches than ever before. Reaching these potential customers should be one of the primary goals of any online business. The question is, have you done what is required to make
3 Ways to Improve Your Pay-Per-Click (PPC) Campaign
As we are all accustomed to, the fastest and easiest way to find anything these days is to search for it online; most noticeably, to "Google It". Whether you have a leaky faucet, need your lawn mowed,
Increasing Website Conversion Rates
The main goal of any type of marketing is to bring traffic to a website and build your brand. However, once you start receiving large amounts of traffic to your site, there are other steps which you c
Types of Internet Marketing For Small Businesses
Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to b
Benefits of Internet Marketing for Small Businesses
Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in o
SEO/SEM Services - Why You Need a Professional
Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pa
Make Your Website Mobile-Friendly by April 21 with Dealerwebb
Google recently announced two key changes to its search algorithms that will impact the way you search for sites on your mobile device. The first change, which has already taken effect, enables mobile
Come Visit Dealerwebb at This Year’s NAA MediaXchange Conference!
Dealerwebb is proud to be a sponsor of the Newspaper Association of America (NAA) mediaXchange 2015 conference. The NAA mediaXchange, which is the largest annual gathering of industry executives in No
Dealerwebb Takes Dealer Website Banners to a Higher Level
We all know that the purpose of web banners is to notify online users about your business, or to inform them about your products and services generally. The trick is getting users to see your banners.