Dealerwebb News

Why Automotive Dealerships are Seeing Value in SEO Marketing

There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as technology advances and consumers become more dependent upon mobile technology and devices, automotive dealerships are seeing the value in spending smart money on online marketing program such as sea

Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them

Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Dealerwebb to build and promote their websites below! Which Digital Marketing Tactics Will Work Help Grow Your Business Conversions? For small companies that are looking to build their brand by developing

How Instagram Can Boost Your Digital Marketing Strategy

Since Instagram's debut in 2010, it has made great strides in the world of social media. Today it is one of the leading global social networks, boasting over 500 million active members. Instagram is a platform to share beautiful photos that can be furthermore enhanced by using features such as filters and lighting. It may be surprising to you, but Instagram can play a major role in your digital ma

The Law of Prägnanz and Digital Marketing

The Law of Prägnanz, also known as the law of simplicity, is the theory that “People will perceive and interpret ambiguous or complex images as the simplest form(s) possible.” This law is one of the fundamental principles of Gestalt psychology; the theory of understanding laws in our ability to acquire and maintain simple perception in an otherwise chaotic form. For instance: Aocc

Engage Mobile Users with Google’s Accelerated Mobile Pages

More people use mobile searches than ever before. Reaching these potential customers should be one of the primary goals of any online business. The question is, have you done what is required to make your website mobile friendly? Many mobile websites utilize rich media content such as streaming video and animation to grab the attention of people browsing their mobile phones. However, such sites sh

3 Ways to Improve Your Pay-Per-Click (PPC) Campaign

As we are all accustomed to, the fastest and easiest way to find anything these days is to search for it online; most noticeably, to "Google It". Whether you have a leaky faucet, need your lawn mowed, or are simply looking up tickets for a comedy show, you now have unlimited information at your fingertips to find the ideal solution to your problem. However, on the other side of that spectrum, as a

Increasing Website Conversion Rates

The main goal of any type of marketing is to bring traffic to a website and build your brand. However, once you start receiving large amounts of traffic to your site, there are other steps which you can take to increase your conversion rates. If you’re bringing in 100,000 people a month to your website with a 1% conversion rate, there are quite a few things that can be done to raise that num

Types of Internet Marketing For Small Businesses

Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to be the same. A company's main focus is to build their brand, get exposure, and sell their products and services. For small companies that are looking to build their brand, social media marketing has sh

Benefits of Internet Marketing for Small Businesses

Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in order to promote their products and services. While this allowed businesses to reach out to a large audience, it was quite expensive and there weren’t many ways to track the effectiveness of this

SEO/SEM Services - Why you need a professional

Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pages that display websites that match the search terms based on relevance, quality, and other metrics. Search engine users also see paid results that resemble organic results but appear either at the t

Make Your Website Mobile-Friendly by April 21 with Dealerwebb

Google recently announced two key changes to its search algorithms that will impact the way you search for sites on your mobile device. The first change, which has already taken effect, enables mobile apps to be ranked higher on Google search results pages. Mobile apps that use Google’s App Indexing feature would receive better mobile search page ranks. For now, this feature is exclusive to

Come Visit Dealerwebb at This Year’s NAA MediaXchange Conference!

Dealerwebb is proud to be a sponsor of the Newspaper Association of America (NAA) mediaXchange 2015 conference. The NAA mediaXchange, which is the largest annual gathering of industry executives in North America, will take place from March 15-18 at the Omni Nashville in Nashville, TN. Scott Webb, President and CEO of Dealerwebb Services, will be on hand to demo auto products and platforms. In part

Dealerwebb Takes Dealer Website Banners to a Higher Level

We all know that the purpose of web banners is to notify online users about your business, or to inform them about your products and services generally. The trick is getting users to see your banners. It’s hard enough to get noticed on the Internet, but it’s even more difficult if you have a suboptimal website that lacks pizzazz. If you think you should be getting more for your online