Posts by: Dax Edwards

The Importance of Having Content Geared Towards Every Stage of the Funnel

Many marketers create content that is meant for only one part of the buyer’s journey while ignoring the rest of the experience. They might generate content intended to just generate awareness or maybe they’ll simply focus on increasing conversions. This creates lopsided results that can hinder the success of your funnels. Differentiating the types of content that should be used at each

Dealerwebb Will Be at Digital Dealer, Teaching Dealers How to Maximize Conversions

If you work in the automotive industry, you’ve heard of Digital Dealer. But for those that don’t know, Digital Dealer is a convention where all of the top automotive dealerships go to find out more about new, automotive-specific technology, and talk to vendors that could get them ahead of the curve.Our Dealerwebb conversion experts are going to be attending the convention to help those