Posts by: Sean Alder
What to Know About Google’s Recent Update
Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and official information. Needless to say, sometimes the information we get is sparse. There was a change that happened at the beginning of August that really emphasized some general SEO principles. Some s
Ways to Develop Your Automotive Website
Like any business website, an automotive dealership website is a complex beast. Where do you start to develop and optimize one? The answer first starts with careful planning and a strategy for what you want the site to accomplish. Here is one plan to start building the content of your automotive website, though this will be at a very high overview. The basics The fundamental reason people go to bu
Search Engine Marketing (SEM): What is It?
Search Engine Marketing (SEM) is more than just SEO. Search engines have other marketing methods that businesses can use to expand brand awareness and drive conversions. Let’s take a look at these methods and how they can help your business generate more revenue. Pay-Per-Click Search Engine Marketing is often synonymous with any form of paid marketing that a search engine offers. Unlike SEO,
The Benefits of Dealerwebb SEO Services
In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you need to optimize in the first place. Imagine that you’re not running a dealership but a search engine. Your goal is to categorize all of the pages of the internet. When people search through you, t
How to Properly Execute an Email Campaign
Email marketing has an incredible ROI if you do it right. When people opt-in to a mailing list to receive marketing information, this shows that they’re interested in forming a connection with your brand. People far prefer to receive a marketing message they chose to receive than to get more junk mail or a pop-up ad. But how do you build an email campaign for your dealership? This article wi
The Benefits to Building a Small Business Website
Does a new business need a website? This may seem like a silly question, but it does have some logic behind it. Building a great website requires time, effort, and money that a new business might not have. It may seem cheaper to establish a social media presence and try to do all of your online marketing from there. Or you might think that online marketing is only for national brands or those that
Techniques for Better Reputation Management
Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating for the company. Are you likely to buy from the company without investigating the claim, or are you put off entirely? This is the reason why reputation management exists. People can and do destroy the
The Importance of Developing Your Fixed Ops Department
The profit centers in a dealership can be divided into variable operations and fixed operations. Variable operations usually refer to car sales, which have a lot of volatile variables. Fixed operations, on the other hand, are much more steady. At a dealership, fixed operations is a description for part sales and car services. If you follow your dealership’s financials, it’s no surprise
Does Your Dealership Need Facebook Advertising?
Dealerships have a lot of marketing channels they have to watch. The costs can definitely add up. So adding another one to the pile might give you pause if you’re already running a lot of traditional advertising and a website. Why should you put Facebook into the mix? Dealerships are local businesses. In order for a channel to earn its keep, it needs to target the local community as much as
Is Your Dealership Mobile-Ready?
Customers don’t buy cars online, but you might be surprised how many of them do online research before they step into a dealership. A recent estimate puts the number at 86%. Many of them are doing this research through smartphones, which means that if your dealership isn’t putting their best mobile foot forward, you’re missing out on a lot of sales. What is Mobile Readiness? In i