Business Advice

How Tailoring Content Based on Language Settings Can Increase Conversions

If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people ordering goods through the Internet of Things is truly a global market and your conversions may just increase if you take language into consideration. For one, 75% of online users prefer to read and shop in

Website Design Best Practices to Increase Conversions

The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traffic makes sense, it’s not the only factor. You can’t overlook the importance of your website’s design. While SEO and social media do matter, according to a Stanford University study,

Conversions Vs. Traffic – You Can Have Both

How do traffic and conversions correlate? For those who are unfamiliar, traffic is the number of people coming to your site and conversions is the segment of traffic that performs an action you want them to take, like signing up for a mailing list, or scheduling an appointment. Is your website geared towards garnering more traffic in the hopes that it will lead to more conversions? Or are you lean

Improve the Forms on Your Website to Capture More Conversions

Congratulations! Your product, your content, and your streamlined, clutter-free site design has landed a customer on your contact form page. And then… poof! They go away! Before you can even get an e-mail address, they’ve jumped to another page. Before you go looking at your content, your copy, and your site to try and determine where you went wrong, you might want to take a look at y

4 Ways to Ask for Reviews

When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account for a lot of where a website appears. However, there is one other thing that can affect your business’s place on the SERP, especially when people are searching for businesses near their location

Why NAP Listings Need To Be Consistent

If you needed to tell someone how to identify your business, a logical place to start would be your business’s name, address, and phone number. That reveals who your business is, where it can be located, and how it can be contacted. What if you told someone the wrong information? Would they be able to find your business? And if they did, would they feel a little off because they got the wron

4 Types of Negative Reviews and What To Do About Them

Are negative reviews as bad as they seem? They can be if they’re not addressed correctly. There is a saying that there is no failure, only feedback. If you approach negative reviews with this perspective in mind, you just might discover that negative review is actually an opportunity that can help your business. Here are the types of negative reviews you’ll encounter and what to do abo

The Importance of Developing Your Fixed Ops Department

The profit centers in a dealership can be divided into variable operations and fixed operations. Variable operations usually refer to car sales, which have a lot of volatile variables. Fixed operations, on the other hand, are much more steady. At a dealership, fixed operations is a description for part sales and car services. If you follow your dealership’s financials, it’s no surprise

Why the Dealership Beats a Mechanic for Service

People who say that you should never take your car to the dealership because it’s more expensive need to understand just what they’re paying for with that extra cash! There are a lot of advantages to using a dealership’s service center to repair your car than an independent mechanic. Here are a few reasons why. They know your car Dealerships use company-trained technicians who fo

What Makes a Good Landing Page?

If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landing page and why having one is critical to your online sales success. What is a landing page A landing page is any page on your website that has a conversion point in your sales funnel. A conversion is