Business Advice

How Instagram Hiding Like Counts Could Affect Your Strategy

Everyone is familiar with the video- and photo-sharing social network, Instagram; the app that allows you to upload your pictures and videos, add filters to them, and share them with all of your followers in just a few steps. Since its inception in 2010, the app has only grown in popularity. People commonly referred to as influencers, and brands learned how to capitalize on Instagram’s influ

What Does The “Not Secure” Warning in Chrome Really Mean?

We’ve all run across this situation: we’re browsing on Google and see a site that looks interesting, so we click on the link. But the page doesn’t load. Instead, you’re hit with a warning message: “Your connection is not private. Attackers might be trying to steal your information from www.example.com (for example, passwords, messages, or credit cards). NET::ERR_CERT_

The Choice Between Search Ads or Social Ads

With so many digital marketing options out there, which one should you choose? We often hear clients debating whether to choose between search ads or social ads. While each one presents their own advantages and disadvantages, you have to choose the option that better aligns with your business and your goals, and we’re here to help you do that! For the purpose of this blog, we have narrowed t

Social Media Tips for Your Dealership

Nowadays, it’s fairly common knowledge that the majority of car shoppers do online research prior to purchasing a new vehicle. You know the importance of having a mobile-friendly site, and being found on Google, etc. But what people tend to forget is the importance of social media when it comes to a buyer’s purchasing journey. Numerous studies have shown that an increasing number of pe

What is a Facebook Lookalike Audience?

If you’ve been running your own Facebook ads and/or have been researching targeting options on Facebook, you may have come across the term “lookalike audience.” But what is a lookalike audience? How does Facebook determine your lookalike audience? What are the benefits of using it? And how can you implement a lookalike audience in your own ads? Lookalike Audience Overview As th

Upcoming Changes To Google Ads

Once a year we get the chance to watch the Google Marketing Live event, where Google releases a number of announcements in regard to Google Ads. This year’s Google Marketing Live was held last week, and there are several new, exciting, and innovative features that we are looking forward to using and implementing for our own SEM (Search Engine Marketing) clients. There was no way we could cov

4 Best Practices for Texting Customers

As we discussed in a previous post, text messaging is an exceptional way to communicate with customers. Because texts have such powerful advantages, all ­­businesses regardless of size should look into leveraging SMS marketing to stay in touch with customers. Every tool, however, must be used in the right way to be useful. SMS has its own best practices businesses must abide by. Here are 4

Why Texting is Exceptional for Communicating with Customers

The world of marketing is adapting to the way customers spend their time. In the past, TV commercials and radio spots were king and roadside billboards were a close second. That was because people were watching loads of TV and listening to hours of radio every day. They were looking out the window when on the road, so new, eye-catching billboards were quickly noticed. How are things changing today

How Tailoring Content Based on Language Settings Can Increase Conversions

If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people ordering goods through the Internet of Things is truly a global market and your conversions may just increase if you take language into consideration. For one, 75% of online users prefer to read and shop in

Website Design Best Practices to Increase Conversions

The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traffic makes sense, it’s not the only factor. You can’t overlook the importance of your website’s design. While SEO and social media do matter, according to a Stanford University study,