Business Advice

3 Ways to Know Your Website is Loading Slowly

Everyone knows that a slow loading website can cost you a significant amount of business and ultimately affect your bottom line. Website visitors tend to care more about website speeds than just about anything else on your website, and when it comes to website loading times, every second counts. Multiple studies have illustrated the direct correlation between website load speeds and conversions. I

Email Marketing Tips for The Holidays

While email marketing is a great driver of sales year-round, studies have shown that 24% of sales during the holiday season can be directly attributed to an email marketing campaign. So, what are you doing to capitalize on this opportunity? If you’re considering doing an email marketing campaign this holiday season, here are some helpful tips to get you started: Segment Your Marketing List

Choose the Right Social Media Network for Your Dealership

Most people have heard of the benefits of leveraging social media in their digital marketing efforts. However, few people realize that you don’t have to utilize all of the different social media networks to be effective. In fact, it’s better to be active and engaging in a select few platforms and do things properly, than spread yourself thin by trying to post everywhere. So how do you

How Instagram Hiding Like Counts Could Affect Your Strategy

Everyone is familiar with the video- and photo-sharing social network, Instagram; the app that allows you to upload your pictures and videos, add filters to them, and share them with all of your followers in just a few steps. Since its inception in 2010, the app has only grown in popularity. People commonly referred to as influencers, and brands learned how to capitalize on Instagram’s influ

What Does The “Not Secure” Warning in Chrome Really Mean?

We’ve all run across this situation: we’re browsing on Google and see a site that looks interesting, so we click on the link. But the page doesn’t load. Instead, you’re hit with a warning message: “Your connection is not private. Attackers might be trying to steal your information from www.example.com (for example, passwords, messages, or credit cards). NET::ERR_CERT_

The Choice Between Search Ads or Social Ads

With so many digital marketing options out there, which one should you choose? We often hear clients debating whether to choose between search ads or social ads. While each one presents their own advantages and disadvantages, you have to choose the option that better aligns with your business and your goals, and we’re here to help you do that! For the purpose of this blog, we have narrowed t

Social Media Tips for Your Dealership

Nowadays, it’s fairly common knowledge that the majority of car shoppers do online research prior to purchasing a new vehicle. You know the importance of having a mobile-friendly site, and being found on Google, etc. But what people tend to forget is the importance of social media when it comes to a buyer’s purchasing journey. Numerous studies have shown that an increasing number of pe

What is a Facebook Lookalike Audience?

If you’ve been running your own Facebook ads and/or have been researching targeting options on Facebook, you may have come across the term “lookalike audience.” But what is a lookalike audience? How does Facebook determine your lookalike audience? What are the benefits of using it? And how can you implement a lookalike audience in your own ads? Lookalike Audience Overview As th

Upcoming Changes To Google Ads

Once a year we get the chance to watch the Google Marketing Live event, where Google releases a number of announcements in regard to Google Ads. This year’s Google Marketing Live was held last week, and there are several new, exciting, and innovative features that we are looking forward to using and implementing for our own SEM (Search Engine Marketing) clients. There was no way we could cov

4 Best Practices for Texting Customers

As we discussed in a previous post, text messaging is an exceptional way to communicate with customers. Because texts have such powerful advantages, all ­­businesses regardless of size should look into leveraging SMS marketing to stay in touch with customers. Every tool, however, must be used in the right way to be useful. SMS has its own best practices businesses must abide by. Here are 4