Dynamic Visitor Promotion

Dealerwebb Will Be at Digital Dealer, Teaching Dealers How to Maximize Conversions

If you work in the automotive industry, you’ve heard of Digital Dealer. But for those that don’t know, Digital Dealer is a convention where all of the top automotive dealerships go to find out more about new, automotive-specific technology, and talk to vendors that could get them ahead of the curve.Our Dealerwebb conversion experts are going to be attending the convention to help those

Using Incentives to Increase Showroom Visits

In today’s digital age, an online presence is a must for any business. Whether you are selling cars, carpet, or furniture, you know that most customers’ journeys start online. Yet, there is one big question - how do you get the person visiting your website to come in to visit your showroom? A savvy dealer uses incentive marketing to solve the problem. Here are some ideas to use incenti

Conversions, Part Three: How Do We Measure Them?

Now that we have a handle on what conversions are and why they are important to your business, how do we measure them? Analytics packages like Google Analytics and Facebook Insights collect a wealth of information, but not all of the information they collect is relevant to conversions. In fact, it’s easy to get confused by a lot of vanity metrics that don’t relate to conversions. The w

Conversions, Part One: What Are Conversions?

We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role in your digital marketing strategy. When you work with a digital marketing agency, chances are that they have helped you set up a website. During the building process, you may have heard phrases like,

How Can Pattern Interrupt Increase Conversions?

In order to effectively function on a daily basis, we unconsciously create mental patterns and habits that in time allow us to perform tasks without having to actively think about what we’re doing. For example, you are able to walk and talk on the phone because you are not having to consciously think about how to walk. These patterns not only allow us to function better, but they also make u

Why Should You Utilize Page View to Increase Conversions?

Are you more likely to take a recommendation from a friend who knows you fairly well, or a random stranger on the street? Odds are, you’re going to take your friend’s recommendation. Why? We feel that the recommendation given to us be our friends are more indicative of, and tailored to, our preferences. Therefore, we feel that our friends’ recommendation is more likely to bring u

Dealerwebb Services Joins Rapidly Expanding Partner Program from CDK Global

09/12/17 – Dealerwebb Services announced today that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Dealerwebb is now part of a secure marketplace of applications and integration choices developed to help automotive dealers succeed. “We are excited that PromoWebb DVP has been approved for the CDK Partner Prog

Why Should You Utilize Referral Sources to Increase Conversions?

Why you would want to personalize the incentives or offers on your website by referral source specifically? What advantages could you derive from doing so? For one, referral source is a great indicator of where consumers are in the purchase decision process. Someone who came to your site from a PPC campaign has a higher probability of being ready to make a purchase than someone who came from a soc

Smart List: Convert Visitors at All Stages of the Marketing Funnel

How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online, including in the automotive industry. 50% of consumers not only research cars online first before making a purchase, but the majority of the customer journey is actually spent entirely online [1]. In

Are You Using Call-to-Action Buttons Effectively to Increase Conversions?

A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small business websites can have a “contact us” call-to-action button where consumers can fill out a quick form and get in contact with the brand. When executed correctly, they are an incredibly effec