Dynamic Visitor Promotion

Conversions, Part Three: How Do We Measure Them?

Now that we have a handle on what conversions are and why they are important to your business, how do we measure them? Analytics packages like Google Analytics and Facebook Insights collect a wealth of information, but not all of the information they collect is relevant to conversions. In fact, it’s easy to get confused by a lot of vanity metrics that don’t relate to conversions. The w

Conversions, Part One: What Are Conversions?

We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role in your digital marketing strategy. When you work with a digital marketing agency, chances are that they have helped you set up a website. During the building process, you may have heard phrases like,

How Can Pattern Interrupt Increase Conversions?

In order to effectively function on a daily basis, we unconsciously create mental patterns and habits that in time allow us to perform tasks without having to actively think about what we’re doing. For example, you are able to walk and talk on the phone because you are not having to consciously think about how to walk. These patterns not only allow us to function better, but they also make u

Why Should You Utilize Page View to Increase Conversions?

Are you more likely to take a recommendation from a friend who knows you fairly well, or a random stranger on the street? Odds are, you’re going to take your friend’s recommendation. Why? We feel that the recommendation given to us be our friends are more indicative of, and tailored to, our preferences. Therefore, we feel that our friends’ recommendation is more likely to bring u

Dealerwebb Services Joins Rapidly Expanding Partner Program from CDK Global

09/12/17 – Dealerwebb Services announced today that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Dealerwebb is now part of a secure marketplace of applications and integration choices developed to help automotive dealers succeed. “We are excited that PromoWebb DVP has been approved for the CDK Partner Prog

Why Should You Utilize Referral Sources to Increase Conversions?

Why you would want to personalize the incentives or offers on your website by referral source specifically? What advantages could you derive from doing so? For one, referral source is a great indicator of where consumers are in the purchase decision process. Someone who came to your site from a PPC campaign has a higher probability of being ready to make a purchase than someone who came from a soc

Smart List: Convert Visitors at All Stages of the Marketing Funnel

How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online, including in the automotive industry. 50% of consumers not only research cars online first before making a purchase, but the majority of the customer journey is actually spent entirely online [1]. In

Are You Using Call-to-Action Buttons Effectively to Increase Conversions?

A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small business websites can have a “contact us” call-to-action button where consumers can fill out a quick form and get in contact with the brand. When executed correctly, they are an incredibly effec

Personalizing Offers = Converting More Visitors

In this day and age, consumers are demanding a more personalized online experience. Studies have shown that 75% of consumers are more likely to convert when they receive personalized messages and offers than they would have converted organically [1]. So why are you treating all of your traffic the same? Here are some ways you could personalize your offers and start converting more visitors: Refer

Tool Tips: Start Increasing Your Conversions

Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Visitor Promotion (DVP)’s Tool Tips feature is an effective way to serve your customers promotional messages associated with specific vehicles, to help convert your automotive website visitors tha

Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?

42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a brand? Studies revealed that inconsistencies between a brand’s website and their ads was the number one cause of decreased trust in a brand. Greater consistency between a brand’s ads and t

Less Bounce, More Conversions: How Scroll Detection Can Help You

Impressions, click-through rates, conversions, etc. are all undoubtedly important. However, you also need to ensure that people are actually reading and engaging with the content on your site. One of the easiest ways to do so is through scroll detection. Scroll detection determines what percentage of your content visitors have seen, based on how far down they scrolled on a specific page. The impli

How Too Many Options Can Lead to Fewer Conversions

How many times have you been in a store or a restaurant and were presented with so many options that you simply froze, unable to make a decision? This phenomenon is called “decision paralysis”, or paradox of choice, and it happens to all of us. Consumers become so overwhelmed with the quantity of options in front of them that they end up choosing the one with the least amount of uncert

What is Decision Fatigue and How it Can Help Your Conversions

You’ve invested in traffic to your website, but very few of those clicks are actually leading to conversions. In a study conducted earlier this year, it was revealed that in 92% of initial traffic to a website, consumers have no intention of making a purchase [1]. Instead, they are trying to obtain information and make a rational decision based on their alternatives. They ultimately end up b