Results for: Automotive
Ways to Develop Your Automotive Website
Like any business website, an automotive dealership website is a complex beast. Where do you start to develop and optimize one? The answer first starts with careful planning and a strategy for what you want the site to accomplish. Here is one plan to start building the content of your automotive website, though this will be at a very high overview. The basics The fundamental reason people go to bu
Understanding the Digital Car Buyer’s Journey
88% of prospective car buyers use the internet to research an automotive purchase before even setting foot in a dealership, and with the wealth of automotive information out there, they can find everything they need to know for their purchase, from the model that fits their needs to the price and (where applicable) rebates and incentives available. 60% of these shoppers spend six or more months do
What a Blog Can Do For Your Dealership
So you’ve been working hard to establish your dealership’s online presence. You’ve followed all the guides to a T. You maybe even hired a few SEO specialists to help boost you in Google’s search rankings. But there’s still one aspect so many dealerships skip when designing their websites—the blog. No, we’re not talking about those online diaries. Instead,
Smart List: Convert Visitors at All Stages of the Marketing Funnel
How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online, including in the automotive industry. 50% of consumers not only research cars online first before making a purchase, but the majority of the customer journey is actually spent entirely online [1]. In
Tool Tips: Start Increasing Your Conversions
Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Visitor Promotion (DVP)’s Tool Tips feature is an effective way to serve your customers promotional messages associated with specific vehicles, to help convert your automotive website visitors tha
Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success
Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In fact, the most popular myth of SEO marketing is that being on top of a search engine listing always equals increased site visits and thus, increased conversions. To provide a solid return on investment
Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?
42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a brand? Studies revealed that inconsistencies between a brand’s website and their ads was the number one cause of decreased trust in a brand. Greater consistency between a brand’s ads and t
Why Automotive Dealerships are Seeing Value in SEO Marketing
There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as technology advances and consumers become more dependent upon mobile technology and devices, automotive dealerships are seeing the value in spending smart money on online marketing program such as sea