Results for: Conversion Marketing
Website Design Best Practices to Increase Conversions
The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traffic makes sense, it’s not the only factor. You can’t overlook the importance of your website’s design. While SEO and social media do matter, according to a Stanford University study,
Conversions Vs. Traffic – You Can Have Both
How do traffic and conversions correlate? For those who are unfamiliar, traffic is the number of people coming to your site and conversions is the segment of traffic that performs an action you want them to take, like signing up for a mailing list, or scheduling an appointment. Is your website geared towards garnering more traffic in the hopes that it will lead to more conversions? Or are you lean