Results for: Conversions
What Makes a Good Landing Page?
If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landing page and why having one is critical to your online sales success. What is a landing page A landing page is any page on your website that has a conversion point in your sales funnel. A conversion is
Conversions, Part Two: The Importance of Tracking Conversions
In our previous blog post, "What Are Conversions?", we talked about the different types of conversions that you can measure on your website. In this post, part 2 in the series, we'll take a closer look at the importance of tracking conversions and how that can be used to determine the health of your online marketing. Quick refresher on conversions Basically, a conversion is every instance where a
Conversions, Part One: What Are Conversions?
We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role in your digital marketing strategy. When you work with a digital marketing agency, chances are that they have helped you set up a website. During the building process, you may have heard phrases like,
Landing Page Elements that Lead to Conversions
A landing page is the initial webpage your visitors end up on whenever they click on a link to your website. There is no standard way of creating an effective landing page, but there are many elements that you can make use of in order to get conversions, and win over customers for life. Headline The headline is the text you have at the top of your website introducing visitors to your product. The
Increasing Website Conversion Rates
The main goal of any type of marketing is to bring traffic to a website and build your brand. However, once you start receiving large amounts of traffic to your site, there are other steps which you can take to increase your conversion rates. If you’re bringing in 100,000 people a month to your website with a 1% conversion rate, there are quite a few things that can be done to raise that num