Integrating Email Marketing into Your Digital Marketing Strategy

Email marketing can seem scary to a lot of dealers. No business wants to be tagged as a spammer and there are laws about how email marketing has to be done (e.g. CAN-SPAM) as well as privacy rules. Nevertheless, the technique is a powerful asset to your marketing portfolio if you use it right. Here are some ways to use email marketing for your dealership. Branding You never know when a customer wi