Results for: Google
What to Know About Google’s Recent Update
Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and official information. Needless to say, sometimes the information we get is sparse. There was a change that happened at the beginning of August that really emphasized some general SEO principles. Some s
Google Algorithm Updates: What Are They?
If you depend on Google for advertising or to show your site in a search, then you are at the mercy of their algorithm updates. An algorithm, for those unfamiliar, is like a recipe. When you search for something, Google takes that information and puts it through the recipe to deliver the results you’re looking for. It’s in Google’s best interest to deliver the highest-quality res
What to Know About Google's Mobile-First Index
Google is starting to roll out its mobile-first index, but what exactly does that mean and how will it affect your business? Here’s what you need to know and what you need to do to prepare for this major change. Why the change? The demographics of web users are changing. 55% of web users are accessing the Internet through a mobile device instead of a laptop or desktop and that number is grow
Bad Google Ads and How to Avoid Them
Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very difficult to get effective paid advertising online. That doesn’t stop some businesses from trying to use shady tactics. Google released figures about the bad ads they blocked in 2017. Over 3.2 billion
Google's Ad Changes and What They Mean for Your Business
Google published several changes to the way that Google Ads Settings work late last month. The company states that its goal has been to provide tools for greater transparency and control over your data, and these changes are a definitive shift to the Google Ads landscape as users now have more control than ever. Google Ads Settings now allows users to mute reminder, or retargeting, ads. Retargetin
Google’s Mobile First Index: What You Need to Know
Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-first index? Google ranks and rates your website based on searches and quality of content on your site. The index is a ranking of websites. With mobile-first index, Google will look at your mobile conten
5-ish SEO Tools to help Amateur Digital Marketers
As we all know in the “digital marketing world”, there are hundreds and even thousands of SEOtools to assist in our journey of becoming recognized organically in the major Search Engine Results Pages (SERPs). With so many tools to choose from it is very understandable how beginning Search Engine Optimizers (SEOs) can become overwhelmed. However, our digital marketing team has compiled
Change in Google Map Listings
As most of us know by now, Google has been consistently changing their algorithm for over a decade and a half. With every change, they aim to make their search engine more user-friendly and beneficial to searchers worldwide. The first few algorithm changes that took place were noticed in the early 2000s. With each change, Google's ranking system became more sophisticated and made it more difficult