Results for: Online Marketing
The Importance of Having Content Geared Towards Every Stage of the Funnel
Many marketers create content that is meant for only one part of the buyer’s journey while ignoring the rest of the experience. They might generate content intended to just generate awareness or maybe they’ll simply focus on increasing conversions. This creates lopsided results that can hinder the success of your funnels. Differentiating the types of content that should be used at each
Types of Internet Marketing For Small Businesses
Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to be the same. A company's main focus is to build their brand, get exposure, and sell their products and services. For small companies that are looking to build their brand, social media marketing has sh
Benefits of Internet Marketing for Small Businesses
Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in order to promote their products and services. While this allowed businesses to reach out to a large audience, it was quite expensive and there weren’t many ways to track the effectiveness of this