Posts by: Jane Cox
Top SEO Mistakes That Can Hurt Your Rankings
For inexperienced SEO novices, making mistakes when implementing an SEO campaign is normal. But unfortunately, Google won’t be more lenient with your web rankings just because of your lack of SEO experience. If you feel your website isn’t generating the results you hoped for or expected, take a closer look at your strategy and make sure you’re not making one of these top SEO mist
How Instagram Hiding Like Counts Could Affect Your Strategy
Everyone is familiar with the video- and photo-sharing social network, Instagram; the app that allows you to upload your pictures and videos, add filters to them, and share them with all of your followers in just a few steps. Since its inception in 2010, the app has only grown in popularity. People commonly referred to as influencers, and brands learned how to capitalize on Instagram’s influ
What Does The “Not Secure” Warning in Chrome Really Mean?
We’ve all run across this situation: we’re browsing on Google and see a site that looks interesting, so we click on the link. But the page doesn’t load. Instead, you’re hit with a warning message: “Your connection is not private. Attackers might be trying to steal your information from www.example.com (for example, passwords, messages, or credit cards). NET::ERR_CERT_
The Choice Between Search Ads or Social Ads
With so many digital marketing options out there, which one should you choose? We often hear clients debating whether to choose between search ads or social ads. While each one presents their own advantages and disadvantages, you have to choose the option that better aligns with your business and your goals, and we’re here to help you do that! For the purpose of this blog, we have narrowed t
Social Media Tips for Your Dealership
Nowadays, it’s fairly common knowledge that the majority of car shoppers do online research prior to purchasing a new vehicle. You know the importance of having a mobile-friendly site, and being found on Google, etc. But what people tend to forget is the importance of social media when it comes to a buyer’s purchasing journey. Numerous studies have shown that an increasing number of pe
Handling Dealership Reviews in A Smart Way
Your dealership could have the perfect website, a great PPC campaign, and plenty of content and still fail because of one thing. Bad reputation management. If you start getting bad reviews and don't do anything about them then your efforts will be for nothing. And if the dealership down the road has better reviews than you, you’ll face a tough fight. Reputation brand management is a key part
Good Images Sell Used Cars
People are visual. They would not buy a product from a website without seeing what it looks like, so why would they want to make the effort to drive down to your dealership to see your vehicles in person if they have no idea what the vehicles even looks like? In fact, Google has reported that searches for images of automotive brands and vehicles have increased 37% year-over-year. With the growth o
4 Ways to Ask for Reviews
When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account for a lot of where a website appears. However, there is one other thing that can affect your business’s place on the SERP, especially when people are searching for businesses near their location
Are You Making This Facebook Ads Mistake?
Facebook ads have a great advantage over other PPC platforms. Facebook is able to target an extremely precise audience. If your ad is a quality ad, you can get a pretty good conversion rate. However, we have noticed a problem that many of our new clients have that makes their Facebook conversion rate suffer. If you’re familiar with Google’s Ads (no longer Google AdWords), you know that
Google Is Shutting Down G+ - What Does This Mean For You?
Not too long ago, the three biggest social media competitors were Facebook, Twitter, and Google+. Now there will be only two. Google has announced that it is shutting down G+ over the next ten months. Let’s look at why they are doing this and what you might need to do in response. Project Strobe At the beginning of 2018, Google launched an internal review of all of its third-party developer