DVP

Smart List: Convert Visitors at All Stages of the Marketing Funnel

How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online, including in the automotive industry. 50% of consumers not only research cars online first before making a purchase, but the majority of the customer journey is actually spent entirely online [1]. In

Are You Using Call-to-Action Buttons Effectively to Increase Conversions?

A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small business websites can have a “contact us” call-to-action button where consumers can fill out a quick form and get in contact with the brand. When executed correctly, they are an incredibly effec

Personalizing Offers = Converting More Visitors

In this day and age, consumers are demanding a more personalized online experience. Studies have shown that 75% of consumers are more likely to convert when they receive personalized messages and offers than they would have converted organically [1]. So why are you treating all of your traffic the same? Here are some ways you could personalize your offers and start converting more visitors: Refer