SEO

4 Ways to Ask for Reviews

When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account for a lot of where a website appears. However, there is one other thing that can affect your business’s place on the SERP, especially when people are searching for businesses near their location

Why NAP Listings Need To Be Consistent

If you needed to tell someone how to identify your business, a logical place to start would be your business’s name, address, and phone number. That reveals who your business is, where it can be located, and how it can be contacted. What if you told someone the wrong information? Would they be able to find your business? And if they did, would they feel a little off because they got the wron

What to Know About Google’s Recent Update

Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and official information. Needless to say, sometimes the information we get is sparse. There was a change that happened at the beginning of August that really emphasized some general SEO principles. Some s

The Benefits of Dealerwebb SEO Services

In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you need to optimize in the first place. Imagine that you’re not running a dealership but a search engine. Your goal is to categorize all of the pages of the internet. When people search through you, t

Techniques for Better Reputation Management

Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating for the company. Are you likely to buy from the company without investigating the claim, or are you put off entirely? This is the reason why reputation management exists. People can and do destroy the

Is Your Dealership Mobile-Ready?

Customers don’t buy cars online, but you might be surprised how many of them do online research before they step into a dealership. A recent estimate puts the number at 86%. Many of them are doing this research through smartphones, which means that if your dealership isn’t putting their best mobile foot forward, you’re missing out on a lot of sales. What is Mobile Readiness? In i

Understanding Your Bounce Rate and How to Improve It

Bounce rate is a term that is used when analyzing Internet traffic to websites. Usually expressed as a percentage, it is a measurement of how many visitors leave your site after viewing only the landing page. So, for example, if you check your Google Analytics page and see a bounce rate of 33%, that means 1 of every 3 people left your site without clicking through to another page within the site.

What are Backlinks and Why Do You Want Them?

One of the most important things you can do to create a boost in your website’s rankings is to create a good backlink profile. Backlinks are one of the strongest SEO signals that search engines like Google use to rank sites relative to each other for the same keyword. Let’s take a look at what they are exactly and why you need to get as many as you can. What is a backlink? A backlink i

Things to Watch Out for When Building Your Site's SEO

Search engines have to chew through a lot of information and weigh many things to create their indexes and responses to queries. Google is said to measure at least 200 different signals on a webpage to determine how to rank it. The big question for businesses and SEO professionals is which ones are the most important. That’s a tricky question because search algorithms are constantly changing

The Importance of Content Creation for Your Site's SEO

A long time ago, when businesses were first starting to build web pages, they were used a lot like billboards. A few static pages with basic information was enough, or so they thought. Now it has gone completely in the other direction. New content needs to be consistently produced to stay on top of the rankings. But why do you need that stream of content? Isn’t just having a few strong stati

Google Algorithm Updates: What Are They?

If you depend on Google for advertising or to show your site in a search, then you are at the mercy of their algorithm updates. An algorithm, for those unfamiliar, is like a recipe. When you search for something, Google takes that information and puts it through the recipe to deliver the results you’re looking for. It’s in Google’s best interest to deliver the highest-quality res

What to Know About Google's Mobile-First Index

Google is starting to roll out its mobile-first index, but what exactly does that mean and how will it affect your business? Here’s what you need to know and what you need to do to prepare for this major change. Why the change? The demographics of web users are changing. 55% of web users are accessing the Internet through a mobile device instead of a laptop or desktop and that number is grow

Conversions, Part Four: How to Optimize the Conversion Process

If you’ve followed the advice in our earlier pieces, hopefully you’ll have started to get a stream of conversions. Once the pump is primed with these first visitors, the next step is to optimize the process so you can scale upward. Here then are our best practices for conversion optimization. Follow through on the promise The single most important thing you have to do is to follow up o

Google’s Mobile First Index: What You Need to Know

Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-first index? Google ranks and rates your website based on searches and quality of content on your site. The index is a ranking of websites. With mobile-first index, Google will look at your mobile conten

What a Blog Can Do For Your Dealership

So you’ve been working hard to establish your dealership’s online presence. You’ve followed all the guides to a T. You maybe even hired a few SEO specialists to help boost you in Google’s search rankings. But there’s still one aspect so many dealerships skip when designing their websites—the blog. No, we’re not talking about those online diaries. Instead,

The Top 4 Marketing Mistakes Your Website is Making

Let’s be honest. Today, digital marketing almost seems mandatory when it comes to owning a business. Think about it—whenever you, personally, want to spend a huge chunk of cash on a shiny new toy, do you not consult Google first? In recent years, the Internet has become the go-to source for many people when buying any new product. And yes, the same can be said for people looking to buy

Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success

Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In fact, the most popular myth of SEO marketing is that being on top of a search engine listing always equals increased site visits and thus, increased conversions. To provide a solid return on investment

Why Automotive Dealerships are Seeing Value in SEO Marketing

There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as technology advances and consumers become more dependent upon mobile technology and devices, automotive dealerships are seeing the value in spending smart money on online marketing program such as sea

Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them

Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Dealerwebb to build and promote their websites below! Which Digital Marketing Tactics Will Work Help Grow Your Business Conversions? For small companies that are looking to build their brand by developing

How Instagram Can Boost Your Digital Marketing Strategy

Since Instagram's debut in 2010, it has made great strides in the world of social media. Today it is one of the leading global social networks, boasting over 500 million active members. Instagram is a platform to share beautiful photos that can be furthermore enhanced by using features such as filters and lighting. It may be surprising to you, but Instagram can play a major role in your digital ma

5-ish SEO Tools to help Amateur Digital Marketers

As we all know in the “digital marketing world”, there are hundreds and even thousands of SEOtools to assist in our journey of becoming recognized organically in the major Search Engine Results Pages (SERPs). With so many tools to choose from it is very understandable how beginning Search Engine Optimizers (SEOs) can become overwhelmed. However, our digital marketing team has compiled

Taking Advantage of Long Tail Keywords

Search engine optimization (SEO) has changed much over the years. Long gone are the days when you could publish a web page stuffed with keywords and a couple backlinks to rank in the search results. Depending your industry, trying to rank for just one keyword in order to gain traffic and business is no longer the best way to attract your target audience. With more websites and competition in every

Change in Google Map Listings

As most of us know by now, Google has been consistently changing their algorithm for over a decade and a half. With every change, they aim to make their search engine more user-friendly and beneficial to searchers worldwide. The first few algorithm changes that took place were noticed in the early 2000s. With each change, Google's ranking system became more sophisticated and made it more difficult

Types of Internet Marketing For Small Businesses

Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to be the same. A company's main focus is to build their brand, get exposure, and sell their products and services. For small companies that are looking to build their brand, social media marketing has sh

Benefits of Internet Marketing for Small Businesses

Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in order to promote their products and services. While this allowed businesses to reach out to a large audience, it was quite expensive and there weren’t many ways to track the effectiveness of this

SEO/SEM Services - Why You Need a Professional

Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pages that display websites that match the search terms based on relevance, quality, and other metrics. Search engine users also see paid results that resemble organic results but appear either at the t