Small ways to start optimizing your website
Search Engine Optimization (SEO) is absolutely necessary if you want your website to be easily found on search engines, but it is an incredibly complex digital marketing tactic to deploy. While you need a lot of industry knowledge and experience to fully deploy all of the different aspects of SEO that will get your page ranking, there are some small things you can do to start optimizing your site.
How Do PPC & SEO Work Together
While people often talk about how SEM (Search Engine Marketing, often referred to as PPC or Pay-Per-Click) and how SEO (Search Engine Optimization) can each benefit your dealership individually, very few people seem to talk about how to use both of those strategies together. By now you probably know that SEM typically involves running ads on search engines so you can show at the very top of the se
Should I Host My Video on YouTube for SEO?
As you may very well know, the longer someone spends on your page reading and/or engaging with your content, the better your page will likely rank for the keyword(s) found on that page. It is largely for that reason that videos are so beneficial from a search engine optimization (SEO) perspective. Videos are easily digestible content that people are much more likely to consume and engage with than
Top SEO Mistakes That Can Hurt Your Rankings
For inexperienced SEO novices, making mistakes when implementing an SEO campaign is normal. But unfortunately, Google won’t be more lenient with your web rankings just because of your lack of SEO experience. If you feel your website isn’t generating the results you hoped for or expected, take a closer look at your strategy and make sure you’re not making one of these top SEO mist
4 Ways to Ask for Reviews
When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account for a lot of where a website appears. However, there is one other thing that can affect your business’s place on the SERP, especially when people are searching for businesses near their location
Why NAP Listings Need To Be Consistent
If you needed to tell someone how to identify your business, a logical place to start would be your business’s name, address, and phone number. That reveals who your business is, where it can be located, and how it can be contacted. What if you told someone the wrong information? Would they be able to find your business? And if they did, would they feel a little off because they got the wron
What to Know About Google’s Recent Update
Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and official information. Needless to say, sometimes the information we get is sparse. There was a change that happened at the beginning of August that really emphasized some general SEO principles. Some s
The Benefits of Dealerwebb SEO Services
In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you need to optimize in the first place. Imagine that you’re not running a dealership but a search engine. Your goal is to categorize all of the pages of the internet. When people search through you, t
Techniques for Better Reputation Management
Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating for the company. Are you likely to buy from the company without investigating the claim, or are you put off entirely? This is the reason why reputation management exists. People can and do destroy the
Is Your Dealership Mobile-Ready?
Customers don’t buy cars online, but you might be surprised how many of them do online research before they step into a dealership. A recent estimate puts the number at 86%. Many of them are doing this research through smartphones, which means that if your dealership isn’t putting their best mobile foot forward, you’re missing out on a lot of sales. What is Mobile Readiness? In i