SEO

Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success

Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In fact, the most popular myth of SEO marketing is that being on top of a search engine listing always equals increased site visits and thus, increased conversions. To provide a solid return on investment

Why Automotive Dealerships are Seeing Value in SEO Marketing

There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as technology advances and consumers become more dependent upon mobile technology and devices, automotive dealerships are seeing the value in spending smart money on online marketing program such as sea

Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them

Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Dealerwebb to build and promote their websites below! Which Digital Marketing Tactics Will Work Help Grow Your Business Conversions? For small companies that are looking to build their brand by developing

How Instagram Can Boost Your Digital Marketing Strategy

Since Instagram's debut in 2010, it has made great strides in the world of social media. Today it is one of the leading global social networks, boasting over 500 million active members. Instagram is a platform to share beautiful photos that can be furthermore enhanced by using features such as filters and lighting. It may be surprising to you, but Instagram can play a major role in your digital ma

5-ish SEO Tools to help Amateur Digital Marketers

As we all know in the “digital marketing world”, there are hundreds and even thousands of SEOtools to assist in our journey of becoming recognized organically in the major Search Engine Results Pages (SERPs). With so many tools to choose from it is very understandable how beginning Search Engine Optimizers (SEOs) can become overwhelmed. However, our digital marketing team has compiled

Taking Advantage of Long Tail Keywords

Search engine optimization (SEO) has changed much over the years. Long gone are the days when you could publish a web page stuffed with keywords and a couple backlinks to rank in the search results. Depending your industry, trying to rank for just one keyword in order to gain traffic and business is no longer the best way to attract your target audience. With more websites and competition in every

Change in Google Map Listings

As most of us know by now, Google has been consistently changing their algorithm for over a decade and a half. With every change, they aim to make their search engine more user-friendly and beneficial to searchers worldwide. The first few algorithm changes that took place were noticed in the early 2000s. With each change, Google's ranking system became more sophisticated and made it more difficult

Types of Internet Marketing For Small Businesses

Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to be the same. A company's main focus is to build their brand, get exposure, and sell their products and services. For small companies that are looking to build their brand, social media marketing has sh

Benefits of Internet Marketing for Small Businesses

Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in order to promote their products and services. While this allowed businesses to reach out to a large audience, it was quite expensive and there weren’t many ways to track the effectiveness of this

SEO/SEM Services - Why You Need a Professional

Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pages that display websites that match the search terms based on relevance, quality, and other metrics. Search engine users also see paid results that resemble organic results but appear either at the t