Results for: Conversion Tools
How Too Many Options Can Lead to Fewer Conversions
How many times have you been in a store or a restaurant and were presented with so many options that you simply froze, unable to make a decision? This phenomenon is called “decision paralysis”, or paradox of choice, and it happens to all of us. Consumers become so overwhelmed with the quantity of options in front of them that they end up choosing the one with the least amount of uncert
What is Decision Fatigue and How it Can Help Your Conversions
You’ve invested in traffic to your website, but very few of those clicks are actually leading to conversions. In a study conducted earlier this year, it was revealed that in 92% of initial traffic to a website, consumers have no intention of making a purchase [1]. Instead, they are trying to obtain information and make a rational decision based on their alternatives. They ultimately end up b