Results for: Increase Conversions

Personalizing Offers = Converting More Visitors

In this day and age, consumers are demanding a more personalized online experience. Studies have shown that 75% of consumers are more likely to convert when they receive personalized messages and offers than they would have converted organically [1]. So why are you treating all of your traffic the same? Here are some ways you could personalize your offers and start converting more visitors: Refer

Tool Tips: Start Increasing Your Conversions

Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Visitor Promotion (DVP)’s Tool Tips feature is an effective way to serve your customers promotional messages associated with specific vehicles, to help convert your automotive website visitors tha

Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success

Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In fact, the most popular myth of SEO marketing is that being on top of a search engine listing always equals increased site visits and thus, increased conversions. To provide a solid return on investment

Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?

42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a brand? Studies revealed that inconsistencies between a brand’s website and their ads was the number one cause of decreased trust in a brand. Greater consistency between a brand’s ads and t

Less Bounce, More Conversions: How Scroll Detection Can Help You

Impressions, click-through rates, conversions, etc. are all undoubtedly important. However, you also need to ensure that people are actually reading and engaging with the content on your site. One of the easiest ways to do so is through scroll detection. Scroll detection determines what percentage of your content visitors have seen, based on how far down they scrolled on a specific page. The impli

How Too Many Options Can Lead to Fewer Conversions

How many times have you been in a store or a restaurant and were presented with so many options that you simply froze, unable to make a decision? This phenomenon is called “decision paralysis”, or paradox of choice, and it happens to all of us. Consumers become so overwhelmed with the quantity of options in front of them that they end up choosing the one with the least amount of uncert

What is Decision Fatigue and How it Can Help Your Conversions

You’ve invested in traffic to your website, but very few of those clicks are actually leading to conversions. In a study conducted earlier this year, it was revealed that in 92% of initial traffic to a website, consumers have no intention of making a purchase [1]. Instead, they are trying to obtain information and make a rational decision based on their alternatives. They ultimately end up b

Increasing Website Conversion Rates

The main goal of any type of marketing is to bring traffic to a website and build your brand. However, once you start receiving large amounts of traffic to your site, there are other steps which you can take to increase your conversion rates. If you’re bringing in 100,000 people a month to your website with a 1% conversion rate, there are quite a few things that can be done to raise that num