PPC

Search Engine Marketing (SEM): What is It?

Search Engine Marketing (SEM) is more than just SEO. Search engines have other marketing methods that businesses can use to expand brand awareness and drive conversions. Let’s take a look at these methods and how they can help your business generate more revenue. Pay-Per-Click Search Engine Marketing is often synonymous with any form of paid marketing that a search engine offers. Unlike SEO,

Does Your Dealership Need Facebook Advertising?

Dealerships have a lot of marketing channels they have to watch. The costs can definitely add up. So adding another one to the pile might give you pause if you’re already running a lot of traditional advertising and a website. Why should you put Facebook into the mix? Dealerships are local businesses. In order for a channel to earn its keep, it needs to target the local community as much as

Bad Google Ads and How to Avoid Them

Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very difficult to get effective paid advertising online. That doesn’t stop some businesses from trying to use shady tactics. Google released figures about the bad ads they blocked in 2017. Over 3.2 billion

Conversions, Part Four: How to Optimize the Conversion Process

If you’ve followed the advice in our earlier pieces, hopefully you’ll have started to get a stream of conversions. Once the pump is primed with these first visitors, the next step is to optimize the process so you can scale upward. Here then are our best practices for conversion optimization. Follow through on the promise The single most important thing you have to do is to follow up o

Benefits of an SEM Strategy for A Small Business

When small business owners hear about SEM, the first questions on their mind are, “What is it, and how will it help me?” SEM stands for search engine marketing. This form of marketing will help increase your business’s visibility on a search engine through the use of paid advertisements. Whenever a potential customer begins their search for a product or service related to your of

Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them

Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Dealerwebb to build and promote their websites below! Which Digital Marketing Tactics Will Work Help Grow Your Business Conversions? For small companies that are looking to build their brand by developing

3 Ways to Improve Your Pay-Per-Click (PPC) Campaign

As we are all accustomed to, the fastest and easiest way to find anything these days is to search for it online; most noticeably, to "Google It". Whether you have a leaky faucet, need your lawn mowed, or are simply looking up tickets for a comedy show, you now have unlimited information at your fingertips to find the ideal solution to your problem. However, on the other side of that spectrum, as a

Types of Internet Marketing For Small Businesses

Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to be the same. A company's main focus is to build their brand, get exposure, and sell their products and services. For small companies that are looking to build their brand, social media marketing has sh

Benefits of Internet Marketing for Small Businesses

Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in order to promote their products and services. While this allowed businesses to reach out to a large audience, it was quite expensive and there weren’t many ways to track the effectiveness of this

SEO/SEM Services - Why You Need a Professional

Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pages that display websites that match the search terms based on relevance, quality, and other metrics. Search engine users also see paid results that resemble organic results but appear either at the t