Dealerwebb News
Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?
42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a brand? Studies revealed that inconsistencies between a brand’s website and their ads was the number one cause of decreased trust in a brand. Greater consistency between a brand’s ads and t
Less Bounce, More Conversions: How Scroll Detection Can Help You
Impressions, click-through rates, conversions, etc. are all undoubtedly important. However, you also need to ensure that people are actually reading and engaging with the content on your site. One of the easiest ways to do so is through scroll detection. Scroll detection determines what percentage of your content visitors have seen, based on how far down they scrolled on a specific page. The impli
How Too Many Options Can Lead to Fewer Conversions
How many times have you been in a store or a restaurant and were presented with so many options that you simply froze, unable to make a decision? This phenomenon is called “decision paralysis”, or paradox of choice, and it happens to all of us. Consumers become so overwhelmed with the quantity of options in front of them that they end up choosing the one with the least amount of uncert
What is Decision Fatigue and How it Can Help Your Conversions
You’ve invested in traffic to your website, but very few of those clicks are actually leading to conversions. In a study conducted earlier this year, it was revealed that in 92% of initial traffic to a website, consumers have no intention of making a purchase [1]. Instead, they are trying to obtain information and make a rational decision based on their alternatives. They ultimately end up b
Why Automotive Dealerships are Seeing Value in SEO Marketing
There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as technology advances and consumers become more dependent upon mobile technology and devices, automotive dealerships are seeing the value in spending smart money on online marketing program such as sea
Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them
Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Dealerwebb to build and promote their websites below! Which Digital Marketing Tactics Will Work Help Grow Your Business Conversions? For small companies that are looking to build their brand by developing
How Instagram Can Boost Your Digital Marketing Strategy
Since Instagram's debut in 2010, it has made great strides in the world of social media. Today it is one of the leading global social networks, boasting over 500 million active members. Instagram is a platform to share beautiful photos that can be furthermore enhanced by using features such as filters and lighting. It may be surprising to you, but Instagram can play a major role in your digital ma
The Law of Prägnanz and Digital Marketing
The Law of Prägnanz, also known as the law of simplicity, is the theory that “People will perceive and interpret ambiguous or complex images as the simplest form(s) possible.” This law is one of the fundamental principles of Gestalt psychology; the theory of understanding laws in our ability to acquire and maintain simple perception in an otherwise chaotic form. For instance: Aocc
Engage Mobile Users with Google’s Accelerated Mobile Pages
More people use mobile searches than ever before. Reaching these potential customers should be one of the primary goals of any online business. The question is, have you done what is required to make your website mobile friendly? Many mobile websites utilize rich media content such as streaming video and animation to grab the attention of people browsing their mobile phones. However, such sites sh
3 Ways to Improve Your Pay-Per-Click (PPC) Campaign
As we are all accustomed to, the fastest and easiest way to find anything these days is to search for it online; most noticeably, to "Google It". Whether you have a leaky faucet, need your lawn mowed, or are simply looking up tickets for a comedy show, you now have unlimited information at your fingertips to find the ideal solution to your problem. However, on the other side of that spectrum, as a