Dealerwebb News
What are Backlinks and Why Do You Want Them?
One of the most important things you can do to create a boost in your website’s rankings is to create a good backlink profile. Backlinks are one of the strongest SEO signals that search engines like Google use to rank sites relative to each other for the same keyword. Let’s take a look at what they are exactly and why you need to get as many as you can. What is a backlink? A backlink i
Things to Watch Out for When Building Your Site's SEO
Search engines have to chew through a lot of information and weigh many things to create their indexes and responses to queries. Google is said to measure at least 200 different signals on a webpage to determine how to rank it. The big question for businesses and SEO professionals is which ones are the most important. That’s a tricky question because search algorithms are constantly changing
Building Your Online Reputation
Most car shoppers are three times more likely to buy when a dealership has positive online reviews, and one study suggests that 24% of shoppers consider review sites to be the most helpful factor when it comes to making decisions for purchasing a car. Dealerships no longer control their reputations just through car advertising and in-person experiences. Potential customers are doing their homework
The Importance of Content Creation for Your Site's SEO
A long time ago, when businesses were first starting to build web pages, they were used a lot like billboards. A few static pages with basic information was enough, or so they thought. Now it has gone completely in the other direction. New content needs to be consistently produced to stay on top of the rankings. But why do you need that stream of content? Isn’t just having a few strong stati
Best Social Media Practices for Car Dealerships
Most car dealerships run on a B2C basis, which means that they have to go to where the customers are. That means you need a strong online presence. According to a study posted on Digital Journal, two-thirds of car buyers use social media and review sites to select a car dealership. However, it’s all too easy to get a reputation for being boring or pushy on social media. Car dealerships alrea
Google Algorithm Updates: What Are They?
If you depend on Google for advertising or to show your site in a search, then you are at the mercy of their algorithm updates. An algorithm, for those unfamiliar, is like a recipe. When you search for something, Google takes that information and puts it through the recipe to deliver the results you’re looking for. It’s in Google’s best interest to deliver the highest-quality res
What Makes a Good Landing Page?
If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landing page and why having one is critical to your online sales success. What is a landing page A landing page is any page on your website that has a conversion point in your sales funnel. A conversion is
What to Know About Google's Mobile-First Index
Google is starting to roll out its mobile-first index, but what exactly does that mean and how will it affect your business? Here’s what you need to know and what you need to do to prepare for this major change. Why the change? The demographics of web users are changing. 55% of web users are accessing the Internet through a mobile device instead of a laptop or desktop and that number is grow
Bad Google Ads and How to Avoid Them
Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very difficult to get effective paid advertising online. That doesn’t stop some businesses from trying to use shady tactics. Google released figures about the bad ads they blocked in 2017. Over 3.2 billion
Get Your Cars Sold With Limelight
Every business has that one item that just won’t sell. And every business goes through the same tactics of trying to draw attention to it, ultimately, to get it to sell. But you don’t have to do that, because you can use Limelight. Limelight, a campaign within Promowebb DVP, is the solution to getting your nearly year-old cars just taking up space on the lot the attention they deserve.