Dealerwebb News

Top SEO Mistakes That Can Hurt Your Rankings

For inexperienced SEO novices, making mistakes when implementing an SEO campaign is normal. But unfortunately, Google won’t be more lenient with your web rankings just because of your lack of SEO experience. If you feel your website isn’t generating the results you hoped for or expected, take a closer look at your strategy and make sure you’re not making one of these top SEO mist

How Instagram Hiding Like Counts Could Affect Your Strategy

Everyone is familiar with the video- and photo-sharing social network, Instagram; the app that allows you to upload your pictures and videos, add filters to them, and share them with all of your followers in just a few steps. Since its inception in 2010, the app has only grown in popularity. People commonly referred to as influencers, and brands learned how to capitalize on Instagram’s influ

What Does The “Not Secure” Warning in Chrome Really Mean?

We’ve all run across this situation: we’re browsing on Google and see a site that looks interesting, so we click on the link. But the page doesn’t load. Instead, you’re hit with a warning message: “Your connection is not private. Attackers might be trying to steal your information from (for example, passwords, messages, or credit cards). NET::ERR_CERT_

The Choice Between Search Ads or Social Ads

With so many digital marketing options out there, which one should you choose? We often hear clients debating whether to choose between search ads or social ads. While each one presents their own advantages and disadvantages, you have to choose the option that better aligns with your business and your goals, and we’re here to help you do that! For the purpose of this blog, we have narrowed t

Social Media Tips for Your Dealership

Nowadays, it’s fairly common knowledge that the majority of car shoppers do online research prior to purchasing a new vehicle. You know the importance of having a mobile-friendly site, and being found on Google, etc. But what people tend to forget is the importance of social media when it comes to a buyer’s purchasing journey. Numerous studies have shown that an increasing number of pe

Handling Dealership Reviews in A Smart Way

Your dealership could have the perfect website, a great PPC campaign, and plenty of content and still fail because of one thing. Bad reputation management. If you start getting bad reviews and don't do anything about them then your efforts will be for nothing. And if the dealership down the road has better reviews than you, you’ll face a tough fight. Reputation brand management is a key part

Good Images Sell Used Cars

People are visual. They would not buy a product from a website without seeing what it looks like, so why would they want to make the effort to drive down to your dealership to see your vehicles in person if they have no idea what the vehicles even looks like? In fact, Google has reported that searches for images of automotive brands and vehicles have increased 37% year-over-year. With the growth o

What is a Facebook Lookalike Audience?

If you’ve been running your own Facebook ads and/or have been researching targeting options on Facebook, you may have come across the term “lookalike audience.” But what is a lookalike audience? How does Facebook determine your lookalike audience? What are the benefits of using it? And how can you implement a lookalike audience in your own ads? Lookalike Audience Overview As th

Upcoming Changes To Google Ads

Once a year we get the chance to watch the Google Marketing Live event, where Google releases a number of announcements in regard to Google Ads. This year’s Google Marketing Live was held last week, and there are several new, exciting, and innovative features that we are looking forward to using and implementing for our own SEM (Search Engine Marketing) clients. There was no way we could cov

The 2019 Google I/O Conference

Google I/O is a conference held annually by Google where they discuss their latest developer products, innovations, APIs, tools they may be working on, as well as other things of that same vein. The 2019 Google I/O Conference was held last week in Mountainview, CA, and we’re here to tell you some of the biggest takeaways from it, and what they may mean from a digital marketing perspective.