Dealerwebb News

How Tailoring Content Based on Language Settings Can Increase Conversions

If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people ordering goods through the Internet of Things is truly a global market and your conversions may just increase if you take language into consideration. For one, 75% of online users prefer to read and shop in

Website Design Best Practices to Increase Conversions

The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traffic makes sense, it’s not the only factor. You can’t overlook the importance of your website’s design. While SEO and social media do matter, according to a Stanford University study,

The Importance of Having Content Geared Towards Every Stage of the Funnel

Many marketers create content that is meant for only one part of the buyer’s journey while ignoring the rest of the experience. They might generate content intended to just generate awareness or maybe they’ll simply focus on increasing conversions. This creates lopsided results that can hinder the success of your funnels. Differentiating the types of content that should be used at each

Conversions Vs. Traffic – You Can Have Both

How do traffic and conversions correlate? For those who are unfamiliar, traffic is the number of people coming to your site and conversions is the segment of traffic that performs an action you want them to take, like signing up for a mailing list, or scheduling an appointment. Is your website geared towards garnering more traffic in the hopes that it will lead to more conversions? Or are you lean

Improve the Forms on Your Website to Capture More Conversions

Congratulations! Your product, your content, and your streamlined, clutter-free site design has landed a customer on your contact form page. And then… poof! They go away! Before you can even get an e-mail address, they’ve jumped to another page. Before you go looking at your content, your copy, and your site to try and determine where you went wrong, you might want to take a look at y

Dealerwebb Will Be at Digital Dealer, Teaching Dealers How to Maximize Conversions

If you work in the automotive industry, you’ve heard of Digital Dealer. But for those that don’t know, Digital Dealer is a convention where all of the top automotive dealerships go to find out more about new, automotive-specific technology, and talk to vendors that could get them ahead of the curve.Our Dealerwebb conversion experts are going to be attending the convention to help those

Is Your Website Outdated?

Maintaining a web presence is imperative to maintaining a successful business. Today’s consumers are tech-savvy and their expectations for interacting with a modern website are increasing. How can you tell if your website is outdated? What can you do to bring your site up to date? Below you’ll find some things to look out for. Outdated Information If your site has a copyright that isn&

Using Incentives to Increase Showroom Visits

In today’s digital age, an online presence is a must for any business. Whether you are selling cars, carpet, or furniture, you know that most customers’ journeys start online. Yet, there is one big question - how do you get the person visiting your website to come in to visit your showroom? A savvy dealer uses incentive marketing to solve the problem. Here are some ideas to use incenti

4 Ways to Ask for Reviews

When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account for a lot of where a website appears. However, there is one other thing that can affect your business’s place on the SERP, especially when people are searching for businesses near their location

Are You Making This Facebook Ads Mistake?

Facebook ads have a great advantage over other PPC platforms. Facebook is able to target an extremely precise audience. If your ad is a quality ad, you can get a pretty good conversion rate. However, we have noticed a problem that many of our new clients have that makes their Facebook conversion rate suffer. If you’re familiar with Google’s Ads (no longer Google AdWords), you know that