Dealerwebb News

Good Images Sell Used Cars

People are visual. They would not buy a product from a website without seeing what it looks like, so why would they want to make the effort to drive down to your dealership to see your vehicles in person if they have no idea what the vehicles even looks like? In fact, Google has reported that searches for images of automotive brands and vehicles have increased 37% year-over-year. With the growth o

What is a Facebook Lookalike Audience?

If you’ve been running your own Facebook ads and/or have been researching targeting options on Facebook, you may have come across the term “lookalike audience.” But what is a lookalike audience? How does Facebook determine your lookalike audience? What are the benefits of using it? And how can you implement a lookalike audience in your own ads? Lookalike Audience Overview As th

Upcoming Changes To Google Ads

Once a year we get the chance to watch the Google Marketing Live event, where Google releases a number of announcements in regard to Google Ads. This year’s Google Marketing Live was held last week, and there are several new, exciting, and innovative features that we are looking forward to using and implementing for our own SEM (Search Engine Marketing) clients. There was no way we could cov

The 2019 Google I/O Conference

Google I/O is a conference held annually by Google where they discuss their latest developer products, innovations, APIs, tools they may be working on, as well as other things of that same vein. The 2019 Google I/O Conference was held last week in Mountainview, CA, and we’re here to tell you some of the biggest takeaways from it, and what they may mean from a digital marketing perspective.

How the Facebook Pixel Can Revolutionize Your Marketing

You’ve dipped your toe in Facebook marketing and you’ve seen some success for your efforts, but you’re ready to take Facebook ads and marketing to the next level. If you haven’t added a Facebook Pixel to your website, let’s look at how this can revolutionize your company’s marketing strategy. We know what you’re thinking. Revolutionize is a strong word. Ca

4 Best Practices for Texting Customers

As we discussed in a previous post, text messaging is an exceptional way to communicate with customers. Because texts have such powerful advantages, all ­­businesses regardless of size should look into leveraging SMS marketing to stay in touch with customers. Every tool, however, must be used in the right way to be useful. SMS has its own best practices businesses must abide by. Here are 4

Why Texting is Exceptional for Communicating with Customers

The world of marketing is adapting to the way customers spend their time. In the past, TV commercials and radio spots were king and roadside billboards were a close second. That was because people were watching loads of TV and listening to hours of radio every day. They were looking out the window when on the road, so new, eye-catching billboards were quickly noticed. How are things changing today

How Tailoring Content Based on Language Settings Can Increase Conversions

If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people ordering goods through the Internet of Things is truly a global market and your conversions may just increase if you take language into consideration. For one, 75% of online users prefer to read and shop in

Website Design Best Practices to Increase Conversions

The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traffic makes sense, it’s not the only factor. You can’t overlook the importance of your website’s design. While SEO and social media do matter, according to a Stanford University study,

The Importance of Having Content Geared Towards Every Stage of the Funnel

Many marketers create content that is meant for only one part of the buyer’s journey while ignoring the rest of the experience. They might generate content intended to just generate awareness or maybe they’ll simply focus on increasing conversions. This creates lopsided results that can hinder the success of your funnels. Differentiating the types of content that should be used at each