Dealerwebb News

4 Ways to Ask for Reviews

When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account for a lot of where a website appears. However, there is one other thing that can affect your business’s place on the SERP, especially when people are searching for businesses near their location

Are You Making This Facebook Ads Mistake?

Facebook ads have a great advantage over other PPC platforms. Facebook is able to target an extremely precise audience. If your ad is a quality ad, you can get a pretty good conversion rate. However, we have noticed a problem that many of our new clients have that makes their Facebook conversion rate suffer. If you’re familiar with Google’s Ads (no longer Google AdWords), you know that

Google Is Shutting Down G+ - What Does This Mean For You?

Not too long ago, the three biggest social media competitors were Facebook, Twitter, and Google+. Now there will be only two. Google has announced that it is shutting down G+ over the next ten months. Let’s look at why they are doing this and what you might need to do in response. Project Strobe At the beginning of 2018, Google launched an internal review of all of its third-party developer

Why NAP Listings Need To Be Consistent

If you needed to tell someone how to identify your business, a logical place to start would be your business’s name, address, and phone number. That reveals who your business is, where it can be located, and how it can be contacted. What if you told someone the wrong information? Would they be able to find your business? And if they did, would they feel a little off because they got the wron

4 Types of Negative Reviews and What To Do About Them

Are negative reviews as bad as they seem? They can be if they’re not addressed correctly. There is a saying that there is no failure, only feedback. If you approach negative reviews with this perspective in mind, you just might discover that negative review is actually an opportunity that can help your business. Here are the types of negative reviews you’ll encounter and what to do abo

What to Know About Google’s Recent Update

Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and official information. Needless to say, sometimes the information we get is sparse. There was a change that happened at the beginning of August that really emphasized some general SEO principles. Some s

Ways to Develop Your Automotive Website

Like any business website, an automotive dealership website is a complex beast. Where do you start to develop and optimize one? The answer first starts with careful planning and a strategy for what you want the site to accomplish. Here is one plan to start building the content of your automotive website, though this will be at a very high overview. The basics The fundamental reason people go to bu

Search Engine Marketing (SEM): What is It?

Search Engine Marketing (SEM) is more than just SEO. Search engines have other marketing methods that businesses can use to expand brand awareness and drive conversions. Let’s take a look at these methods and how they can help your business generate more revenue. Pay-Per-Click Search Engine Marketing is often synonymous with any form of paid marketing that a search engine offers. Unlike SEO,

The Benefits of Dealerwebb SEO Services

In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you need to optimize in the first place. Imagine that you’re not running a dealership but a search engine. Your goal is to categorize all of the pages of the internet. When people search through you, t

How to Properly Execute an Email Campaign

Email marketing has an incredible ROI if you do it right. When people opt-in to a mailing list to receive marketing information, this shows that they’re interested in forming a connection with your brand. People far prefer to receive a marketing message they chose to receive than to get more junk mail or a pop-up ad. But how do you build an email campaign for your dealership? This article wi

The Benefits to Building a Small Business Website

Does a new business need a website? This may seem like a silly question, but it does have some logic behind it. Building a great website requires time, effort, and money that a new business might not have. It may seem cheaper to establish a social media presence and try to do all of your online marketing from there. Or you might think that online marketing is only for national brands or those that

Techniques for Better Reputation Management

Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating for the company. Are you likely to buy from the company without investigating the claim, or are you put off entirely? This is the reason why reputation management exists. People can and do destroy the

The Importance of Developing Your Fixed Ops Department

The profit centers in a dealership can be divided into variable operations and fixed operations. Variable operations usually refer to car sales, which have a lot of volatile variables. Fixed operations, on the other hand, are much more steady. At a dealership, fixed operations is a description for part sales and car services. If you follow your dealership’s financials, it’s no surprise

Does Your Dealership Need Facebook Advertising?

Dealerships have a lot of marketing channels they have to watch. The costs can definitely add up. So adding another one to the pile might give you pause if you’re already running a lot of traditional advertising and a website. Why should you put Facebook into the mix? Dealerships are local businesses. In order for a channel to earn its keep, it needs to target the local community as much as

Is Your Dealership Mobile-Ready?

Customers don’t buy cars online, but you might be surprised how many of them do online research before they step into a dealership. A recent estimate puts the number at 86%. Many of them are doing this research through smartphones, which means that if your dealership isn’t putting their best mobile foot forward, you’re missing out on a lot of sales. What is Mobile Readiness? In i

Integrating Email Marketing into Your Digital Marketing Strategy

Email marketing can seem scary to a lot of dealers. No business wants to be tagged as a spammer and there are laws about how email marketing has to be done (e.g. CAN-SPAM) as well as privacy rules. Nevertheless, the technique is a powerful asset to your marketing portfolio if you use it right. Here are some ways to use email marketing for your dealership. Branding You never know when a customer wi

Understanding Your Bounce Rate and How to Improve It

Bounce rate is a term that is used when analyzing Internet traffic to websites. Usually expressed as a percentage, it is a measurement of how many visitors leave your site after viewing only the landing page. So, for example, if you check your Google Analytics page and see a bounce rate of 33%, that means 1 of every 3 people left your site without clicking through to another page within the site.

Why the Dealership Beats a Mechanic for Service

People who say that you should never take your car to the dealership because it’s more expensive need to understand just what they’re paying for with that extra cash! There are a lot of advantages to using a dealership’s service center to repair your car than an independent mechanic. Here are a few reasons why. They know your car Dealerships use company-trained technicians who fo

Understanding the Digital Car Buyer’s Journey

88% of prospective car buyers use the internet to research an automotive purchase before even setting foot in a dealership, and with the wealth of automotive information out there, they can find everything they need to know for their purchase, from the model that fits their needs to the price and (where applicable) rebates and incentives available. 60% of these shoppers spend six or more months do

What are Backlinks and Why Do You Want Them?

One of the most important things you can do to create a boost in your website’s rankings is to create a good backlink profile. Backlinks are one of the strongest SEO signals that search engines like Google use to rank sites relative to each other for the same keyword. Let’s take a look at what they are exactly and why you need to get as many as you can. What is a backlink? A backlink i

Things to Watch Out for When Building Your Site's SEO

Search engines have to chew through a lot of information and weigh many things to create their indexes and responses to queries. Google is said to measure at least 200 different signals on a webpage to determine how to rank it. The big question for businesses and SEO professionals is which ones are the most important. That’s a tricky question because search algorithms are constantly changing

Building Your Online Reputation

Most car shoppers are three times more likely to buy when a dealership has positive online reviews, and one study suggests that 24% of shoppers consider review sites to be the most helpful factor when it comes to making decisions for purchasing a car. Dealerships no longer control their reputations just through car advertising and in-person experiences. Potential customers are doing their homework

The Importance of Content Creation for Your Site's SEO

A long time ago, when businesses were first starting to build web pages, they were used a lot like billboards. A few static pages with basic information was enough, or so they thought. Now it has gone completely in the other direction. New content needs to be consistently produced to stay on top of the rankings. But why do you need that stream of content? Isn’t just having a few strong stati

Best Social Media Practices for Car Dealerships

Most car dealerships run on a B2C basis, which means that they have to go to where the customers are. That means you need a strong online presence. According to a study posted on Digital Journal, two-thirds of car buyers use social media and review sites to select a car dealership. However, it’s all too easy to get a reputation for being boring or pushy on social media. Car dealerships alrea

Google Algorithm Updates: What Are They?

If you depend on Google for advertising or to show your site in a search, then you are at the mercy of their algorithm updates. An algorithm, for those unfamiliar, is like a recipe. When you search for something, Google takes that information and puts it through the recipe to deliver the results you’re looking for. It’s in Google’s best interest to deliver the highest-quality res

What Makes a Good Landing Page?

If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landing page and why having one is critical to your online sales success. What is a landing page A landing page is any page on your website that has a conversion point in your sales funnel. A conversion is

What to Know About Google's Mobile-First Index

Google is starting to roll out its mobile-first index, but what exactly does that mean and how will it affect your business? Here’s what you need to know and what you need to do to prepare for this major change. Why the change? The demographics of web users are changing. 55% of web users are accessing the Internet through a mobile device instead of a laptop or desktop and that number is grow

Bad Google Ads and How to Avoid Them

Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very difficult to get effective paid advertising online. That doesn’t stop some businesses from trying to use shady tactics. Google released figures about the bad ads they blocked in 2017. Over 3.2 billion

Get Your Cars Sold With Limelight

Every business has that one item that just won’t sell. And every business goes through the same tactics of trying to draw attention to it, ultimately, to get it to sell. But you don’t have to do that, because you can use Limelight. Limelight, a campaign within Promowebb DVP, is the solution to getting your nearly year-old cars just taking up space on the lot the attention they deserve.

Conversions, Part Four: How to Optimize the Conversion Process

If you’ve followed the advice in our earlier pieces, hopefully you’ll have started to get a stream of conversions. Once the pump is primed with these first visitors, the next step is to optimize the process so you can scale upward. Here then are our best practices for conversion optimization. Follow through on the promise The single most important thing you have to do is to follow up o

Google's Ad Changes and What They Mean for Your Business

Google published several changes to the way that Google Ads Settings work late last month. The company states that its goal has been to provide tools for greater transparency and control over your data, and these changes are a definitive shift to the Google Ads landscape as users now have more control than ever. Google Ads Settings now allows users to mute reminder, or retargeting, ads. Retargetin

Conversions, Part Three: How Do We Measure Them?

Now that we have a handle on what conversions are and why they are important to your business, how do we measure them? Analytics packages like Google Analytics and Facebook Insights collect a wealth of information, but not all of the information they collect is relevant to conversions. In fact, it’s easy to get confused by a lot of vanity metrics that don’t relate to conversions. The w

Conversions, Part Two: The Importance of Tracking Conversions

In our previous blog post, "What Are Conversions?", we talked about the different types of conversions that you can measure on your website. In this post, part 2 in the series, we'll take a closer look at the importance of tracking conversions and how that can be used to determine the health of your online marketing. Quick refresher on conversions Basically, a conversion is every instance where a

Conversions, Part One: What Are Conversions?

We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role in your digital marketing strategy. When you work with a digital marketing agency, chances are that they have helped you set up a website. During the building process, you may have heard phrases like,

Landing Page Elements that Lead to Conversions

A landing page is the initial webpage your visitors end up on whenever they click on a link to your website. There is no standard way of creating an effective landing page, but there are many elements that you can make use of in order to get conversions, and win over customers for life. Headline The headline is the text you have at the top of your website introducing visitors to your product. The

Google’s Mobile First Index: What You Need to Know

Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-first index? Google ranks and rates your website based on searches and quality of content on your site. The index is a ranking of websites. With mobile-first index, Google will look at your mobile conten

Benefits of an SEM Strategy for A Small Business

When small business owners hear about SEM, the first questions on their mind are, “What is it, and how will it help me?” SEM stands for search engine marketing. This form of marketing will help increase your business’s visibility on a search engine through the use of paid advertisements. Whenever a potential customer begins their search for a product or service related to your of

What a Blog Can Do For Your Dealership

So you’ve been working hard to establish your dealership’s online presence. You’ve followed all the guides to a T. You maybe even hired a few SEO specialists to help boost you in Google’s search rankings. But there’s still one aspect so many dealerships skip when designing their websites—the blog. No, we’re not talking about those online diaries. Instead,

How to Boost Your Dealership's Social Media Presence

In 2017, automotive marketing options for your dealership seem almost limitless. In the past, you’d probably market your company through newspaper and phonebook space but today, marketing your brand could not be easier with the invention of the internet. Arguably one of the most profitable forms of marketing is social media marketing. And considering that 68% of US adults engage in social me

How Can Pattern Interrupt Increase Conversions?

In order to effectively function on a daily basis, we unconsciously create mental patterns and habits that in time allow us to perform tasks without having to actively think about what we’re doing. For example, you are able to walk and talk on the phone because you are not having to consciously think about how to walk. These patterns not only allow us to function better, but they also make u

Why Should You Utilize Page View to Increase Conversions?

Are you more likely to take a recommendation from a friend who knows you fairly well, or a random stranger on the street? Odds are, you’re going to take your friend’s recommendation. Why? We feel that the recommendation given to us be our friends are more indicative of, and tailored to, our preferences. Therefore, we feel that our friends’ recommendation is more likely to bring u

The Top 4 Marketing Mistakes Your Website is Making

Let’s be honest. Today, digital marketing almost seems mandatory when it comes to owning a business. Think about it—whenever you, personally, want to spend a huge chunk of cash on a shiny new toy, do you not consult Google first? In recent years, the Internet has become the go-to source for many people when buying any new product. And yes, the same can be said for people looking to buy

Dealerwebb Services Joins Rapidly Expanding Partner Program from CDK Global

09/12/17 – Dealerwebb Services announced today that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Dealerwebb is now part of a secure marketplace of applications and integration choices developed to help automotive dealers succeed. “We are excited that PromoWebb DVP has been approved for the CDK Partner Prog

Why Should You Utilize Referral Sources to Increase Conversions?

Why you would want to personalize the incentives or offers on your website by referral source specifically? What advantages could you derive from doing so? For one, referral source is a great indicator of where consumers are in the purchase decision process. Someone who came to your site from a PPC campaign has a higher probability of being ready to make a purchase than someone who came from a soc

Smart List: Convert Visitors at All Stages of the Marketing Funnel

How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online, including in the automotive industry. 50% of consumers not only research cars online first before making a purchase, but the majority of the customer journey is actually spent entirely online [1]. In

Are You Using Call-to-Action Buttons Effectively to Increase Conversions?

A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small business websites can have a “contact us” call-to-action button where consumers can fill out a quick form and get in contact with the brand. When executed correctly, they are an incredibly effec

Personalizing Offers = Converting More Visitors

In this day and age, consumers are demanding a more personalized online experience. Studies have shown that 75% of consumers are more likely to convert when they receive personalized messages and offers than they would have converted organically [1]. So why are you treating all of your traffic the same? Here are some ways you could personalize your offers and start converting more visitors: Refer

Tool Tips: Start Increasing Your Conversions

Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Visitor Promotion (DVP)’s Tool Tips feature is an effective way to serve your customers promotional messages associated with specific vehicles, to help convert your automotive website visitors tha

Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success

Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In fact, the most popular myth of SEO marketing is that being on top of a search engine listing always equals increased site visits and thus, increased conversions. To provide a solid return on investment

Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?

42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a brand? Studies revealed that inconsistencies between a brand’s website and their ads was the number one cause of decreased trust in a brand. Greater consistency between a brand’s ads and t