Dealerwebb News
Using Incentives to Increase Showroom Visits
In today’s digital age, an online presence is a must for any business. Whether you are selling cars, carpet, or furniture, you know that most customers’ journeys start online. Yet, there is one big question - how do you get the person visiting your website to come in to visit your showroom? A savvy dealer uses incentive marketing to solve the problem. Here are some ideas to use incenti
4 Ways to Ask for Reviews
When a search engine ranks your business on a search engine response page, there are many factors that can help or hinder your placement. Of course, original content, relativity, and keywords account for a lot of where a website appears. However, there is one other thing that can affect your business’s place on the SERP, especially when people are searching for businesses near their location
Are You Making This Facebook Ads Mistake?
Facebook ads have a great advantage over other PPC platforms. Facebook is able to target an extremely precise audience. If your ad is a quality ad, you can get a pretty good conversion rate. However, we have noticed a problem that many of our new clients have that makes their Facebook conversion rate suffer. If you’re familiar with Google’s Ads (no longer Google AdWords), you know that
Google Is Shutting Down G+ - What Does This Mean For You?
Not too long ago, the three biggest social media competitors were Facebook, Twitter, and Google+. Now there will be only two. Google has announced that it is shutting down G+ over the next ten months. Let’s look at why they are doing this and what you might need to do in response. Project Strobe At the beginning of 2018, Google launched an internal review of all of its third-party developer
Why NAP Listings Need To Be Consistent
If you needed to tell someone how to identify your business, a logical place to start would be your business’s name, address, and phone number. That reveals who your business is, where it can be located, and how it can be contacted. What if you told someone the wrong information? Would they be able to find your business? And if they did, would they feel a little off because they got the wron
4 Types of Negative Reviews and What To Do About Them
Are negative reviews as bad as they seem? They can be if they’re not addressed correctly. There is a saying that there is no failure, only feedback. If you approach negative reviews with this perspective in mind, you just might discover that negative review is actually an opportunity that can help your business. Here are the types of negative reviews you’ll encounter and what to do abo
What to Know About Google’s Recent Update
Staying at the top of the SERPs means keeping up with search engine algorithm changes. Part of the SEO game is that SEO service companies have to guess the effects of these changes based on data and official information. Needless to say, sometimes the information we get is sparse. There was a change that happened at the beginning of August that really emphasized some general SEO principles. Some s
Ways to Develop Your Automotive Website
Like any business website, an automotive dealership website is a complex beast. Where do you start to develop and optimize one? The answer first starts with careful planning and a strategy for what you want the site to accomplish. Here is one plan to start building the content of your automotive website, though this will be at a very high overview. The basics The fundamental reason people go to bu
Search Engine Marketing (SEM): What is It?
Search Engine Marketing (SEM) is more than just SEO. Search engines have other marketing methods that businesses can use to expand brand awareness and drive conversions. Let’s take a look at these methods and how they can help your business generate more revenue. Pay-Per-Click Search Engine Marketing is often synonymous with any form of paid marketing that a search engine offers. Unlike SEO,
The Benefits of Dealerwebb SEO Services
In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you need to optimize in the first place. Imagine that you’re not running a dealership but a search engine. Your goal is to categorize all of the pages of the internet. When people search through you, t