How to Properly Execute an Email Campaign
Email marketing has an incredible ROI if you do it right. When people opt-in to a mailing list to receive marketing information, this shows that they’re interested in forming a connection with your brand. People far prefer to receive a marketing message they chose to receive than to get more junk mail or a pop-up ad. But how do you build an email campaign for your dealership? This article wi
The Benefits to Building a Small Business Website
Does a new business need a website? This may seem like a silly question, but it does have some logic behind it. Building a great website requires time, effort, and money that a new business might not have. It may seem cheaper to establish a social media presence and try to do all of your online marketing from there. Or you might think that online marketing is only for national brands or those that
Techniques for Better Reputation Management
Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating for the company. Are you likely to buy from the company without investigating the claim, or are you put off entirely? This is the reason why reputation management exists. People can and do destroy the
The Importance of Developing Your Fixed Ops Department
The profit centers in a dealership can be divided into variable operations and fixed operations. Variable operations usually refer to car sales, which have a lot of volatile variables. Fixed operations, on the other hand, are much more steady. At a dealership, fixed operations is a description for part sales and car services. If you follow your dealership’s financials, it’s no surprise
Does Your Dealership Need Facebook Advertising?
Dealerships have a lot of marketing channels they have to watch. The costs can definitely add up. So adding another one to the pile might give you pause if you’re already running a lot of traditional advertising and a website. Why should you put Facebook into the mix? Dealerships are local businesses. In order for a channel to earn its keep, it needs to target the local community as much as
Is Your Dealership Mobile-Ready?
Customers don’t buy cars online, but you might be surprised how many of them do online research before they step into a dealership. A recent estimate puts the number at 86%. Many of them are doing this research through smartphones, which means that if your dealership isn’t putting their best mobile foot forward, you’re missing out on a lot of sales. What is Mobile Readiness? In i
Integrating Email Marketing into Your Digital Marketing Strategy
Email marketing can seem scary to a lot of dealers. No business wants to be tagged as a spammer and there are laws about how email marketing has to be done (e.g. CAN-SPAM) as well as privacy rules. Nevertheless, the technique is a powerful asset to your marketing portfolio if you use it right. Here are some ways to use email marketing for your dealership. Branding You never know when a customer wi
Understanding Your Bounce Rate and How to Improve It
Bounce rate is a term that is used when analyzing Internet traffic to websites. Usually expressed as a percentage, it is a measurement of how many visitors leave your site after viewing only the landing page. So, for example, if you check your Google Analytics page and see a bounce rate of 33%, that means 1 of every 3 people left your site without clicking through to another page within the site.
Why the Dealership Beats a Mechanic for Service
People who say that you should never take your car to the dealership because it’s more expensive need to understand just what they’re paying for with that extra cash! There are a lot of advantages to using a dealership’s service center to repair your car than an independent mechanic. Here are a few reasons why. They know your car Dealerships use company-trained technicians who fo
Understanding the Digital Car Buyer’s Journey
88% of prospective car buyers use the internet to research an automotive purchase before even setting foot in a dealership, and with the wealth of automotive information out there, they can find everything they need to know for their purchase, from the model that fits their needs to the price and (where applicable) rebates and incentives available. 60% of these shoppers spend six or more months do