Online Marketing

4 Types of Negative Reviews and What To Do About Them

Are negative reviews as bad as they seem? They can be if they’re not addressed correctly. There is a saying that there is no failure, only feedback. If you approach negative reviews with this perspective in mind, you just might discover that negative review is actually an opportunity that can help your business. Here are the types of negative reviews you’ll encounter and what to do abo

How to Properly Execute an Email Campaign

Email marketing has an incredible ROI if you do it right. When people opt-in to a mailing list to receive marketing information, this shows that they’re interested in forming a connection with your brand. People far prefer to receive a marketing message they chose to receive than to get more junk mail or a pop-up ad. But how do you build an email campaign for your dealership? This article wi

The Benefits to Building a Small Business Website

Does a new business need a website? This may seem like a silly question, but it does have some logic behind it. Building a great website requires time, effort, and money that a new business might not have. It may seem cheaper to establish a social media presence and try to do all of your online marketing from there. Or you might think that online marketing is only for national brands or those that

Techniques for Better Reputation Management

Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating for the company. Are you likely to buy from the company without investigating the claim, or are you put off entirely? This is the reason why reputation management exists. People can and do destroy the

Integrating Email Marketing into Your Digital Marketing Strategy

Email marketing can seem scary to a lot of dealers. No business wants to be tagged as a spammer and there are laws about how email marketing has to be done (e.g. CAN-SPAM) as well as privacy rules. Nevertheless, the technique is a powerful asset to your marketing portfolio if you use it right. Here are some ways to use email marketing for your dealership. Branding You never know when a customer wi

Understanding the Digital Car Buyer’s Journey

88% of prospective car buyers use the internet to research an automotive purchase before even setting foot in a dealership, and with the wealth of automotive information out there, they can find everything they need to know for their purchase, from the model that fits their needs to the price and (where applicable) rebates and incentives available. 60% of these shoppers spend six or more months do

Building Your Online Reputation

Most car shoppers are three times more likely to buy when a dealership has positive online reviews, and one study suggests that 24% of shoppers consider review sites to be the most helpful factor when it comes to making decisions for purchasing a car. Dealerships no longer control their reputations just through car advertising and in-person experiences. Potential customers are doing their homework

Best Social Media Practices for Car Dealerships

Most car dealerships run on a B2C basis, which means that they have to go to where the customers are. That means you need a strong online presence. According to a study posted on Digital Journal, two-thirds of car buyers use social media and review sites to select a car dealership. However, it’s all too easy to get a reputation for being boring or pushy on social media. Car dealerships alrea

What Makes a Good Landing Page?

If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landing page and why having one is critical to your online sales success. What is a landing page A landing page is any page on your website that has a conversion point in your sales funnel. A conversion is

Bad Google Ads and How to Avoid Them

Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very difficult to get effective paid advertising online. That doesn’t stop some businesses from trying to use shady tactics. Google released figures about the bad ads they blocked in 2017. Over 3.2 billion

Get Your Cars Sold With Limelight

Every business has that one item that just won’t sell. And every business goes through the same tactics of trying to draw attention to it, ultimately, to get it to sell. But you don’t have to do that, because you can use Limelight. Limelight, a campaign within Promowebb DVP, is the solution to getting your nearly year-old cars just taking up space on the lot the attention they deserve.

Conversions, Part Four: How to Optimize the Conversion Process

If you’ve followed the advice in our earlier pieces, hopefully you’ll have started to get a stream of conversions. Once the pump is primed with these first visitors, the next step is to optimize the process so you can scale upward. Here then are our best practices for conversion optimization. Follow through on the promise The single most important thing you have to do is to follow up o

Google's Ad Changes and What They Mean for Your Business

Google published several changes to the way that Google Ads Settings work late last month. The company states that its goal has been to provide tools for greater transparency and control over your data, and these changes are a definitive shift to the Google Ads landscape as users now have more control than ever. Google Ads Settings now allows users to mute reminder, or retargeting, ads. Retargetin

Conversions, Part Three: How Do We Measure Them?

Now that we have a handle on what conversions are and why they are important to your business, how do we measure them? Analytics packages like Google Analytics and Facebook Insights collect a wealth of information, but not all of the information they collect is relevant to conversions. In fact, it’s easy to get confused by a lot of vanity metrics that don’t relate to conversions. The w

Conversions, Part Two: The Importance of Tracking Conversions

In our previous blog post, "What Are Conversions?", we talked about the different types of conversions that you can measure on your website. In this post, part 2 in the series, we'll take a closer look at the importance of tracking conversions and how that can be used to determine the health of your online marketing. Quick refresher on conversions Basically, a conversion is every instance where a

Conversions, Part One: What Are Conversions?

We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role in your digital marketing strategy. When you work with a digital marketing agency, chances are that they have helped you set up a website. During the building process, you may have heard phrases like,

Google’s Mobile First Index: What You Need to Know

Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-first index? Google ranks and rates your website based on searches and quality of content on your site. The index is a ranking of websites. With mobile-first index, Google will look at your mobile conten

Benefits of an SEM Strategy for A Small Business

When small business owners hear about SEM, the first questions on their mind are, “What is it, and how will it help me?” SEM stands for search engine marketing. This form of marketing will help increase your business’s visibility on a search engine through the use of paid advertisements. Whenever a potential customer begins their search for a product or service related to your of

What a Blog Can Do For Your Dealership

So you’ve been working hard to establish your dealership’s online presence. You’ve followed all the guides to a T. You maybe even hired a few SEO specialists to help boost you in Google’s search rankings. But there’s still one aspect so many dealerships skip when designing their websites—the blog. No, we’re not talking about those online diaries. Instead,

How to Boost Your Dealership's Social Media Presence

In 2017, automotive marketing options for your dealership seem almost limitless. In the past, you’d probably market your company through newspaper and phonebook space but today, marketing your brand could not be easier with the invention of the internet. Arguably one of the most profitable forms of marketing is social media marketing. And considering that 68% of US adults engage in social me

How Can Pattern Interrupt Increase Conversions?

In order to effectively function on a daily basis, we unconsciously create mental patterns and habits that in time allow us to perform tasks without having to actively think about what we’re doing. For example, you are able to walk and talk on the phone because you are not having to consciously think about how to walk. These patterns not only allow us to function better, but they also make u

Why Should You Utilize Page View to Increase Conversions?

Are you more likely to take a recommendation from a friend who knows you fairly well, or a random stranger on the street? Odds are, you’re going to take your friend’s recommendation. Why? We feel that the recommendation given to us be our friends are more indicative of, and tailored to, our preferences. Therefore, we feel that our friends’ recommendation is more likely to bring u

The Top 4 Marketing Mistakes Your Website is Making

Let’s be honest. Today, digital marketing almost seems mandatory when it comes to owning a business. Think about it—whenever you, personally, want to spend a huge chunk of cash on a shiny new toy, do you not consult Google first? In recent years, the Internet has become the go-to source for many people when buying any new product. And yes, the same can be said for people looking to buy

Dealerwebb Services Joins Rapidly Expanding Partner Program from CDK Global

09/12/17 – Dealerwebb Services announced today that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Dealerwebb is now part of a secure marketplace of applications and integration choices developed to help automotive dealers succeed. “We are excited that PromoWebb DVP has been approved for the CDK Partner Prog

Why Should You Utilize Referral Sources to Increase Conversions?

Why you would want to personalize the incentives or offers on your website by referral source specifically? What advantages could you derive from doing so? For one, referral source is a great indicator of where consumers are in the purchase decision process. Someone who came to your site from a PPC campaign has a higher probability of being ready to make a purchase than someone who came from a soc

Smart List: Convert Visitors at All Stages of the Marketing Funnel

How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online, including in the automotive industry. 50% of consumers not only research cars online first before making a purchase, but the majority of the customer journey is actually spent entirely online [1]. In

Are You Using Call-to-Action Buttons Effectively to Increase Conversions?

A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small business websites can have a “contact us” call-to-action button where consumers can fill out a quick form and get in contact with the brand. When executed correctly, they are an incredibly effec

Tool Tips: Start Increasing Your Conversions

Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Visitor Promotion (DVP)’s Tool Tips feature is an effective way to serve your customers promotional messages associated with specific vehicles, to help convert your automotive website visitors tha

Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success

Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In fact, the most popular myth of SEO marketing is that being on top of a search engine listing always equals increased site visits and thus, increased conversions. To provide a solid return on investment

Automotive Companies Are the Least Trusted. What Can You Do to Gain Trust & Increase Conversions?

42% of Americans don’t trust brands in general [6] and automotive companies are some of the least trusted [1]. So what is the most influential factor that decrease a consumer’s trust in a brand? Studies revealed that inconsistencies between a brand’s website and their ads was the number one cause of decreased trust in a brand. Greater consistency between a brand’s ads and t

Less Bounce, More Conversions: How Scroll Detection Can Help You

Impressions, click-through rates, conversions, etc. are all undoubtedly important. However, you also need to ensure that people are actually reading and engaging with the content on your site. One of the easiest ways to do so is through scroll detection. Scroll detection determines what percentage of your content visitors have seen, based on how far down they scrolled on a specific page. The impli

How Too Many Options Can Lead to Fewer Conversions

How many times have you been in a store or a restaurant and were presented with so many options that you simply froze, unable to make a decision? This phenomenon is called “decision paralysis”, or paradox of choice, and it happens to all of us. Consumers become so overwhelmed with the quantity of options in front of them that they end up choosing the one with the least amount of uncert

What is Decision Fatigue and How it Can Help Your Conversions

You’ve invested in traffic to your website, but very few of those clicks are actually leading to conversions. In a study conducted earlier this year, it was revealed that in 92% of initial traffic to a website, consumers have no intention of making a purchase [1]. Instead, they are trying to obtain information and make a rational decision based on their alternatives. They ultimately end up b

Why Automotive Dealerships are Seeing Value in SEO Marketing

There was a time, not too long ago in fact; where the car dealerships best friend was a catchy commercial, snappy theme song or strategically placed advertisements in the Sunday newspaper. However, as technology advances and consumers become more dependent upon mobile technology and devices, automotive dealerships are seeing the value in spending smart money on online marketing program such as sea

Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them

Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Dealerwebb to build and promote their websites below! Which Digital Marketing Tactics Will Work Help Grow Your Business Conversions? For small companies that are looking to build their brand by developing

How Instagram Can Boost Your Digital Marketing Strategy

Since Instagram's debut in 2010, it has made great strides in the world of social media. Today it is one of the leading global social networks, boasting over 500 million active members. Instagram is a platform to share beautiful photos that can be furthermore enhanced by using features such as filters and lighting. It may be surprising to you, but Instagram can play a major role in your digital ma

The Law of Prägnanz and Digital Marketing

The Law of Prägnanz, also known as the law of simplicity, is the theory that “People will perceive and interpret ambiguous or complex images as the simplest form(s) possible.” This law is one of the fundamental principles of Gestalt psychology; the theory of understanding laws in our ability to acquire and maintain simple perception in an otherwise chaotic form. For instance: Aocc

3 Ways to Improve Your Pay-Per-Click (PPC) Campaign

As we are all accustomed to, the fastest and easiest way to find anything these days is to search for it online; most noticeably, to "Google It". Whether you have a leaky faucet, need your lawn mowed, or are simply looking up tickets for a comedy show, you now have unlimited information at your fingertips to find the ideal solution to your problem. However, on the other side of that spectrum, as a

5-ish SEO Tools to help Amateur Digital Marketers

As we all know in the “digital marketing world”, there are hundreds and even thousands of SEOtools to assist in our journey of becoming recognized organically in the major Search Engine Results Pages (SERPs). With so many tools to choose from it is very understandable how beginning Search Engine Optimizers (SEOs) can become overwhelmed. However, our digital marketing team has compiled

Taking Advantage of Long Tail Keywords

Search engine optimization (SEO) has changed much over the years. Long gone are the days when you could publish a web page stuffed with keywords and a couple backlinks to rank in the search results. Depending your industry, trying to rank for just one keyword in order to gain traffic and business is no longer the best way to attract your target audience. With more websites and competition in every

Change in Google Map Listings

As most of us know by now, Google has been consistently changing their algorithm for over a decade and a half. With every change, they aim to make their search engine more user-friendly and beneficial to searchers worldwide. The first few algorithm changes that took place were noticed in the early 2000s. With each change, Google's ranking system became more sophisticated and made it more difficult

Increasing Website Conversion Rates

The main goal of any type of marketing is to bring traffic to a website and build your brand. However, once you start receiving large amounts of traffic to your site, there are other steps which you can take to increase your conversion rates. If you’re bringing in 100,000 people a month to your website with a 1% conversion rate, there are quite a few things that can be done to raise that num

Types of Internet Marketing For Small Businesses

Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to be the same. A company's main focus is to build their brand, get exposure, and sell their products and services. For small companies that are looking to build their brand, social media marketing has sh

Benefits of Internet Marketing for Small Businesses

Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in order to promote their products and services. While this allowed businesses to reach out to a large audience, it was quite expensive and there weren’t many ways to track the effectiveness of this

SEO/SEM Services - Why You Need a Professional

Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pages that display websites that match the search terms based on relevance, quality, and other metrics. Search engine users also see paid results that resemble organic results but appear either at the t