Online Marketing
Taking Advantage of Long Tail Keywords
Search engine optimization (SEO) has changed much over the years. Long gone are the days when you could publish a web page stuffed with keywords and a couple backlinks to rank in the search results. Depending your industry, trying to rank for just one keyword in order to gain traffic and business is no longer the best way to attract your target audience. With more websites and competition in every
Change in Google Map Listings
As most of us know by now, Google has been consistently changing their algorithm for over a decade and a half. With every change, they aim to make their search engine more user-friendly and beneficial to searchers worldwide. The first few algorithm changes that took place were noticed in the early 2000s. With each change, Google's ranking system became more sophisticated and made it more difficult
Increasing Website Conversion Rates
The main goal of any type of marketing is to bring traffic to a website and build your brand. However, once you start receiving large amounts of traffic to your site, there are other steps which you can take to increase your conversion rates. If you’re bringing in 100,000 people a month to your website with a 1% conversion rate, there are quite a few things that can be done to raise that num
Types of Internet Marketing For Small Businesses
Often times a small business will have a limited budget when it comes to investing in marketing. Whether they are looking to go the traditional marketing route or online marketing, the goal tends to be the same. A company's main focus is to build their brand, get exposure, and sell their products and services. For small companies that are looking to build their brand, social media marketing has sh
Benefits of Internet Marketing for Small Businesses
Marketing has come a long way since the internet was first introduced. Many small businesses in the past would turn to traditional methods of marketing such as radio ads, newspaper ads and TV ads in order to promote their products and services. While this allowed businesses to reach out to a large audience, it was quite expensive and there weren’t many ways to track the effectiveness of this
SEO/SEM Services - Why You Need a Professional
Search Engine Optimization and Search Engine Marketing work together to give companies a competitive edge in their marketplace. When people enter search terms into a search engine, they see results pages that display websites that match the search terms based on relevance, quality, and other metrics. Search engine users also see paid results that resemble organic results but appear either at the t