Online Marketing
Improve the Forms on Your Website to Capture More Conversions
Congratulations! Your product, your content, and your streamlined, clutter-free site design has landed a customer on your contact form page. And then… poof! They go away! Before you can even get an e-mail address, they’ve jumped to another page. Before you go looking at your content, your copy, and your site to try and determine where you went wrong, you might want to take a look at y
4 Types of Negative Reviews and What To Do About Them
Are negative reviews as bad as they seem? They can be if they’re not addressed correctly. There is a saying that there is no failure, only feedback. If you approach negative reviews with this perspective in mind, you just might discover that negative review is actually an opportunity that can help your business. Here are the types of negative reviews you’ll encounter and what to do abo
How to Properly Execute an Email Campaign
Email marketing has an incredible ROI if you do it right. When people opt-in to a mailing list to receive marketing information, this shows that they’re interested in forming a connection with your brand. People far prefer to receive a marketing message they chose to receive than to get more junk mail or a pop-up ad. But how do you build an email campaign for your dealership? This article wi
The Benefits to Building a Small Business Website
Does a new business need a website? This may seem like a silly question, but it does have some logic behind it. Building a great website requires time, effort, and money that a new business might not have. It may seem cheaper to establish a social media presence and try to do all of your online marketing from there. Or you might think that online marketing is only for national brands or those that
Techniques for Better Reputation Management
Imagine this situation. You’ve got an urge to buy something, so you run a search online. The top result looks promising, but on the same page, you see a review site that shows a bad star rating for the company. Are you likely to buy from the company without investigating the claim, or are you put off entirely? This is the reason why reputation management exists. People can and do destroy the
Integrating Email Marketing into Your Digital Marketing Strategy
Email marketing can seem scary to a lot of dealers. No business wants to be tagged as a spammer and there are laws about how email marketing has to be done (e.g. CAN-SPAM) as well as privacy rules. Nevertheless, the technique is a powerful asset to your marketing portfolio if you use it right. Here are some ways to use email marketing for your dealership. Branding You never know when a customer wi
Understanding the Digital Car Buyer’s Journey
88% of prospective car buyers use the internet to research an automotive purchase before even setting foot in a dealership, and with the wealth of automotive information out there, they can find everything they need to know for their purchase, from the model that fits their needs to the price and (where applicable) rebates and incentives available. 60% of these shoppers spend six or more months do
Building Your Online Reputation
Most car shoppers are three times more likely to buy when a dealership has positive online reviews, and one study suggests that 24% of shoppers consider review sites to be the most helpful factor when it comes to making decisions for purchasing a car. Dealerships no longer control their reputations just through car advertising and in-person experiences. Potential customers are doing their homework
Best Social Media Practices for Car Dealerships
Most car dealerships run on a B2C basis, which means that they have to go to where the customers are. That means you need a strong online presence. According to a study posted on Digital Journal, two-thirds of car buyers use social media and review sites to select a car dealership. However, it’s all too easy to get a reputation for being boring or pushy on social media. Car dealerships alrea
What Makes a Good Landing Page?
If you’re new to digital marketing, you might not be familiar with what a landing page is. They are crucial parts of any marketing funnel. We’re going to talk about what makes a good landing page and why having one is critical to your online sales success. What is a landing page A landing page is any page on your website that has a conversion point in your sales funnel. A conversion is