Online Marketing
Bad Google Ads and How to Avoid Them
Google AdWords is the primary PPC method of advertising on the web, hands-down. They have an enormous market share. So if you make them mad and get kicked off their network, it can make it very difficult to get effective paid advertising online. That doesn’t stop some businesses from trying to use shady tactics. Google released figures about the bad ads they blocked in 2017. Over 3.2 billion
Get Your Cars Sold With Limelight
Every business has that one item that just won’t sell. And every business goes through the same tactics of trying to draw attention to it, ultimately, to get it to sell. But you don’t have to do that, because you can use Limelight. Limelight, a campaign within Promowebb DVP, is the solution to getting your nearly year-old cars just taking up space on the lot the attention they deserve.
Conversions, Part Four: How to Optimize the Conversion Process
If you’ve followed the advice in our earlier pieces, hopefully you’ll have started to get a stream of conversions. Once the pump is primed with these first visitors, the next step is to optimize the process so you can scale upward. Here then are our best practices for conversion optimization. Follow through on the promise The single most important thing you have to do is to follow up o
Google's Ad Changes and What They Mean for Your Business
Google published several changes to the way that Google Ads Settings work late last month. The company states that its goal has been to provide tools for greater transparency and control over your data, and these changes are a definitive shift to the Google Ads landscape as users now have more control than ever. Google Ads Settings now allows users to mute reminder, or retargeting, ads. Retargetin
Conversions, Part Three: How Do We Measure Them?
Now that we have a handle on what conversions are and why they are important to your business, how do we measure them? Analytics packages like Google Analytics and Facebook Insights collect a wealth of information, but not all of the information they collect is relevant to conversions. In fact, it’s easy to get confused by a lot of vanity metrics that don’t relate to conversions. The w
Conversions, Part Two: The Importance of Tracking Conversions
In our previous blog post, "What Are Conversions?", we talked about the different types of conversions that you can measure on your website. In this post, part 2 in the series, we'll take a closer look at the importance of tracking conversions and how that can be used to determine the health of your online marketing. Quick refresher on conversions Basically, a conversion is every instance where a
Conversions, Part One: What Are Conversions?
We are excited to introduce a 4-part series on conversions. We hope these posts are helpful to you and will help you gain a better understanding on what conversions are and how they play a vital role in your digital marketing strategy. When you work with a digital marketing agency, chances are that they have helped you set up a website. During the building process, you may have heard phrases like,
Google’s Mobile First Index: What You Need to Know
Google has announced plans to release mobile-first index. This will be a way to rank websites based on the user experience and responsiveness of a business’s mobile website. What is mobile-first index? Google ranks and rates your website based on searches and quality of content on your site. The index is a ranking of websites. With mobile-first index, Google will look at your mobile conten
Benefits of an SEM Strategy for A Small Business
When small business owners hear about SEM, the first questions on their mind are, “What is it, and how will it help me?” SEM stands for search engine marketing. This form of marketing will help increase your business’s visibility on a search engine through the use of paid advertisements. Whenever a potential customer begins their search for a product or service related to your of
What a Blog Can Do For Your Dealership
So you’ve been working hard to establish your dealership’s online presence. You’ve followed all the guides to a T. You maybe even hired a few SEO specialists to help boost you in Google’s search rankings. But there’s still one aspect so many dealerships skip when designing their websites—the blog. No, we’re not talking about those online diaries. Instead,