Online Marketing
What is a Facebook Lookalike Audience?
If you’ve been running your own Facebook ads and/or have been researching targeting options on Facebook, you may have come across the term “lookalike audience.” But what is a lookalike audience? How does Facebook determine your lookalike audience? What are the benefits of using it? And how can you implement a lookalike audience in your own ads? Lookalike Audience Overview As th
Upcoming Changes To Google Ads
Once a year we get the chance to watch the Google Marketing Live event, where Google releases a number of announcements in regard to Google Ads. This year’s Google Marketing Live was held last week, and there are several new, exciting, and innovative features that we are looking forward to using and implementing for our own SEM (Search Engine Marketing) clients. There was no way we could cov
The 2019 Google I/O Conference
Google I/O is a conference held annually by Google where they discuss their latest developer products, innovations, APIs, tools they may be working on, as well as other things of that same vein. The 2019 Google I/O Conference was held last week in Mountainview, CA, and we’re here to tell you some of the biggest takeaways from it, and what they may mean from a digital marketing perspective.
How the Facebook Pixel Can Revolutionize Your Marketing
You’ve dipped your toe in Facebook marketing and you’ve seen some success for your efforts, but you’re ready to take Facebook ads and marketing to the next level. If you haven’t added a Facebook Pixel to your website, let’s look at how this can revolutionize your company’s marketing strategy. We know what you’re thinking. Revolutionize is a strong word. Ca
4 Best Practices for Texting Customers
As we discussed in a previous post, text messaging is an exceptional way to communicate with customers. Because texts have such powerful advantages, all businesses regardless of size should look into leveraging SMS marketing to stay in touch with customers. Every tool, however, must be used in the right way to be useful. SMS has its own best practices businesses must abide by. Here are 4
Why Texting is Exceptional for Communicating with Customers
The world of marketing is adapting to the way customers spend their time. In the past, TV commercials and radio spots were king and roadside billboards were a close second. That was because people were watching loads of TV and listening to hours of radio every day. They were looking out the window when on the road, so new, eye-catching billboards were quickly noticed. How are things changing today
How Tailoring Content Based on Language Settings Can Increase Conversions
If you’ve never considered tailoring the content for your website based on language settings, then you may be alienating part of your audience. While your site might be in English, people ordering goods through the Internet of Things is truly a global market and your conversions may just increase if you take language into consideration. For one, 75% of online users prefer to read and shop in
Website Design Best Practices to Increase Conversions
The goal of every business’ website is to convert visitors to leads and customers. Many marketers are focused on things like SEO and social media to increase conversions. While adding more traffic makes sense, it’s not the only factor. You can’t overlook the importance of your website’s design. While SEO and social media do matter, according to a Stanford University study,
The Importance of Having Content Geared Towards Every Stage of the Funnel
Many marketers create content that is meant for only one part of the buyer’s journey while ignoring the rest of the experience. They might generate content intended to just generate awareness or maybe they’ll simply focus on increasing conversions. This creates lopsided results that can hinder the success of your funnels. Differentiating the types of content that should be used at each
Conversions Vs. Traffic – You Can Have Both
How do traffic and conversions correlate? For those who are unfamiliar, traffic is the number of people coming to your site and conversions is the segment of traffic that performs an action you want them to take, like signing up for a mailing list, or scheduling an appointment. Is your website geared towards garnering more traffic in the hopes that it will lead to more conversions? Or are you lean