Online Marketing
How to Boost Your Dealership's Social Media Presence
In 2017, automotive marketing options for your dealership seem almost limitless. In the past, you’d probably market your company through newspaper and phonebook space but today, marketing your brand could not be easier with the invention of the internet. Arguably one of the most profitable forms of marketing is social media marketing. And considering that 68% of US adults engage in social me
How Can Pattern Interrupt Increase Conversions?
In order to effectively function on a daily basis, we unconsciously create mental patterns and habits that in time allow us to perform tasks without having to actively think about what we’re doing. For example, you are able to walk and talk on the phone because you are not having to consciously think about how to walk. These patterns not only allow us to function better, but they also make u
Why Should You Utilize Page View to Increase Conversions?
Are you more likely to take a recommendation from a friend who knows you fairly well, or a random stranger on the street? Odds are, you’re going to take your friend’s recommendation. Why? We feel that the recommendation given to us be our friends are more indicative of, and tailored to, our preferences. Therefore, we feel that our friends’ recommendation is more likely to bring u
The Top 4 Marketing Mistakes Your Website is Making
Let’s be honest. Today, digital marketing almost seems mandatory when it comes to owning a business. Think about it—whenever you, personally, want to spend a huge chunk of cash on a shiny new toy, do you not consult Google first? In recent years, the Internet has become the go-to source for many people when buying any new product. And yes, the same can be said for people looking to buy
Dealerwebb Services Joins Rapidly Expanding Partner Program from CDK Global
09/12/17 – Dealerwebb Services announced today that it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, Dealerwebb is now part of a secure marketplace of applications and integration choices developed to help automotive dealers succeed. “We are excited that PromoWebb DVP has been approved for the CDK Partner Prog
Why Should You Utilize Referral Sources to Increase Conversions?
Why you would want to personalize the incentives or offers on your website by referral source specifically? What advantages could you derive from doing so? For one, referral source is a great indicator of where consumers are in the purchase decision process. Someone who came to your site from a PPC campaign has a higher probability of being ready to make a purchase than someone who came from a soc
Smart List: Convert Visitors at All Stages of the Marketing Funnel
How many vehicles do you have on your hit list? What are you actively doing online to sell them? It has become increasingly important for brands across all industries to engage with customers online, including in the automotive industry. 50% of consumers not only research cars online first before making a purchase, but the majority of the customer journey is actually spent entirely online [1]. In
Are You Using Call-to-Action Buttons Effectively to Increase Conversions?
A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small business websites can have a “contact us” call-to-action button where consumers can fill out a quick form and get in contact with the brand. When executed correctly, they are an incredibly effec
Tool Tips: Start Increasing Your Conversions
Have 2018s on the lot and want to close out the last remaining 2017s? Tool Tips could be a great option for you. They can increase conversions, and be used for just about anything you want. Dynamic Visitor Promotion (DVP)’s Tool Tips feature is an effective way to serve your customers promotional messages associated with specific vehicles, to help convert your automotive website visitors tha
Defining the Metrics Used to Gauge Automotive SEO Marketing Program Success
Most companies looking to begin an online marketing program often wonder how success is measured. Contrary to popular belief, being listed first on Google is not always the most important metric. In fact, the most popular myth of SEO marketing is that being on top of a search engine listing always equals increased site visits and thus, increased conversions. To provide a solid return on investment