August 14, 2018
In this week’s article, we want to talk about why search engine optimization (SEO) is so important and how Dealerwebb can help you improve it for your website. Let’s start with why you need to optimize in the first place.
Imagine that you’re not running a dealership but a search engine. Your goal is to categorize all of the pages of the internet. When people search through you, they want to see results that are relevant to what they want. Not only that, they want to see the best relevant results listed first. The top results in a query get the most clicks.
To do this, search engine companies create their own massively-complex processes to do this. In computer-speak, this can be called an algorithm, a repeatable process for doing something. It’s quite similar to a recipe. Search engines keep their recipe a dark secret. If people know too much about how a search engine connects sites to queries and how they are ranked then it can be gamed. If this happens, it’s the sites with the best technical trickery that get the top spots, not the best sites.
Prior to 2011, people figured out how to do that with Google. The quality of the results started to drop. So, they made massive updates to their algorithm to fix the problem. There was a lot of wailing and gnashing of teeth at the time (search for Google Panda and Google Penguin for the gory details), but the message was clear. “Play by our rules or you’ll disappear from our listings.”
So what’s good SEO?
SEO services like ours are still trying to win the search ranking game, but they do it within the rules. Good SEO starts by following the guidelines search engines set out to help them rank and classify websites. That’s followed by using search engine-approved techniques to prove authority and relevance over time. These accepted techniques for improving rank are summarized by the term “white hat SEO”. White hat is a term taken from computer security for accepted security testing activities. The opposite is black hat. Black hat techniques, if they are discovered, will cause your site ranking to crash and burn. It can take a lot of money and time to fix the damage.
White hat techniques include:
SEO is more of an art than a science. No SEO company can guarantee that you can get a first-place position on all of the keywords you want. But, given time, a good one can push your site higher than you might expect.
The best part is that good SEO techniques create sites that are trusted better by customers. Getting an excellent placement starts with creating and maintaining an excellent website. If you’re struggling to get higher in the rankings or have a new site that you want to boost right from the get-go, contact Dealerwebb for an SEO consultation.