September 15, 2017
A call-to-action (CTA) is a single, very clear sentence that tells your visitors exactly what they should do next in order to convert. For example, both automotive dealership websites and small business websites can have a “contact us” call-to-action button where consumers can fill out a quick form and get in contact with the brand. When executed correctly, they are an incredibly effective way to get more people to convert. Consumers don’t want to be confused or uncertain as to what steps to make in order to make a purchase. Call-to-action buttons therefore simplify the process, and increase the probability that your visitor is going to convert.
So are you using call-to-action buttons effectively to increase conversions?
There is no one button that works best for all websites. Each website is different; the button that works for one website may not work as well for another. However, there are a few things that the most effective websites tend to have in regards to their CTAs:
1. A call-to-action on every page
Every page on your website gives you another opportunity to convert your visitors. For every page that you don’t have a CTA, you’re losing potential conversions. For one, your visitors are going to take different paths on your site. Some could be on the brink of converting and just need a little more information in order to do so, but if the last page that they visited didn’t have a CTA, there’s a good chance you just lost that conversion. Even if visitors look at various pages, odds are they are not going to remember the last page that had a call-to-action, and they’re probably not going to want to try to navigate back to that page just to find out what to do to convert.
2. Don’t place a CTA before product information
Consumers will not want to take action before they receive any information on the product or service. You have to build up that desire for what you’re offering so consumers will want to take action.
3. Make the next steps easy as well
You want to make the entire conversion process as easy as possible. Having a simple CTA button will not benefit you very much if the following steps are long and complex. You want to simplify the process as much as possible to increase your chances of converting. Consumers want simplicity; they don’t want to have to work hard to obtain something.
4. Personally relevant phrasing
“Get my free trial.” “Schedule my free demo.” Both are examples of extremely easy ways you can make CTAs more personally relevant: phrasing them in the first person. In a previous blog post, we mentioned the importance of personalizing offers to increase conversions. The same principle applies with CTAs. In a study conducted, personalizing a CTA alone led to a 42% increase in conversions .
It is important to note that some website providers may not offer the option to add a CTA to your website. However, our digital marketing team at Dealerwebb could actually infuse a CTA on your website instead. With Dynamic Visitor Promotions’ (DVP) single line of code, we could infuse anything you want, anywhere on your website, from a CTA button to a banner. One line of code and you unlock a world of possibilities, all geared towards increasing conversions by capturing those visitors that you otherwise would not have converted organically.
For more information on how you can get a CTA button infused on your website, or how you can further increase conversions on your website, contact us today or visit us at https://dealerwebb.com/promowebb-dvp/promotional-advertising!
 Hussain, Anum. “Personalized Calls-to-Action Convert 42% Better [New Data].” HubSpot, HubSpot, Inc., 8 Oct. 2013, blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data.