Challenges Small Businesses Face With Web Development & Digital Marketing Strategies in Houston - And How To Solve Them
June 22, 2017
Small business owners have quite a few options to choose from when it comes to developing, designing, and marketing their website online in Houston. Come see why business owners in Houston choose Dealerwebb to build and promote their websites below!
Which Digital Marketing Tactics Will Work Help Grow Your Business Conversions?
For small companies that are looking to build their brand by developing, designing, and marketing a website, social media marketing is usually the last item on the list of priorities.
Due to the incline of mobile users and mobile applications, recent years have shown social media marketing as having a lot more of an impact on conversion rates than using traditional print ads and flyer ads. When a company chooses to market their website using social media, they are able to target a specific audience. For example, if there is a car performance shop trying to promote their services, a billboard or print ad will be visible to everyone around them. This means that while people who need their services will see the company, those that do not need the services will see them as well.
If the money invested in paper ads or a billboard was used in social media marketing, they would be able to reach out to the right demographics. Social media sites such as Facebook allow a company to target individuals that are a certain age, gender and those that have certain interests. By using these options, the performance shop can reach out to car enthusiasts that are more likely to use their services.
Another option of internet marketing is SEM or PPC marketing. Search engine marketing or Pay per click is a way for companies to get immediate results while setting their own budget. So whether a company wants to spend $500 or $1500 a month, when a company manages their account for them, they’ll be able to set a monthly budget and adjust it as needed. This way, if there are certain months when the company has specials, they can raise their budget to get more exposure.
An option which is great for long term success would be search engine optimization (SEO). Many companies often combine social media, PPC and SEO to get the best results since this is known as the trifecta of marketing. PPC allows the companies to gain exposure immediately, while social media focus on brand awareness and SEO builds long lasting results in the search engines. SEO combines a few different types of techniques, which helps companies gain rankings on organic search results. By using content creation, finding backlinks, creating press releases and managing citations a website starts to rank on Google, Bing and Yahoo.